Select your custom long-form landing page template for e-commerce platforms

Build your landing pages easily with long-form landing page template for e-commerce platforms. Discover more tools for digital marketing and improve your conversions.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for landing page optimization

In today's competitive digital landscape, effective landing pages are crucial for maximizing your campaign's return on investment. Instapage offers a powerful platform for creating high-converting landing pages tailored for a variety of industries, including tech, education, and marketing services. This guide outlines step-by-step instructions on how to effectively utilize Instapage for your landing page and conversion rate optimization (CRO) needs.

Understanding the basics of landing page optimization

Landing page optimization involves refining your pages to encourage visitors to take desired actions. With Instapage's tools, marketers can harness analytics, personalization, and A/B testing features to increase conversion rates. This section will delve into the fundamentals of good landing pages and how Instapage excels in providing these capabilities.

  1. Clarity of message: Ensure your value proposition is immediately obvious to visitors.
  2. Call-to-action (CTA): Use clear and compelling CTAs that direct users to take action.
  3. User experience (UX): Design should be intuitive and visually appealing to keep visitors engaged.

Step 1: Choose the right template

Selecting the right template is the first and crucial step in your landing page creation process. Instapage offers over 100 ready-to-use, conversion-optimized templates tailored to many industries. Choosing a template that closely aligns with your business goals will set the groundwork for successful campaigns.

Step 2: Customize your landing page

With the selected template, start customizing to fit your branding and messaging. Instapage's intuitive drag-and-drop builder makes it easy to modify images, text, and layout.

  1. Branding consistency: Ensure that your landing page reflects your brand's identity through colors and fonts.
  2. Engaging visuals: Use high-quality images or videos that resonate with your audience and support your message.
  3. Content alignment: Ensure that your content aligns with the expectation set by your ads to reduce bounce rates.

Step 3: Implement optimization features

After customization, it's time to optimize your landing page. Instapage offers built-in experimentation tools such as A/B testing and heatmaps that allow you to analyze on-page behavior and make data-driven adjustments.

  1. A/B Testing: Experiment with different headlines or CTA placements to find the best performing version.
  2. Heatmaps: Utilize heatmaps to understand where users are clicking and adjust the placement of critical elements.
  3. Analytics tracking: Use Instapage’s integrated analytics dashboard to monitor performance and iterate accordingly.

By following these steps, you’ll dramatically increase the effectiveness of your landing pages, driving higher conversions and maximizing your marketing investments.

Ready to take your marketing campaigns to the next level? Start using Instapage today to build stunning, conversion-ready landing pages that resonate with your audience!

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