Create your long-form landing page template for Digital marketing strategists

Master your online marketing with this builder for long-form landing page template for Digital marketing strategists. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A long-form landing page template for digital marketing strategists

Creating a long-form landing page is critical for driving conversions and maximizing your ROI. Instapage's landing page templates provide a comprehensive suite of tools designed for digital marketing strategists to enhance their campaigns effectively. By using these templates, marketers can streamline their processes and ensure they deliver content that resonates with their audience.

Understanding your audience

The first step in crafting a long-form landing page is understanding your target audience. Knowing who they are and what they need is essential to creating content that captures their attention. This involves segmenting your audience based on their demographics, interests, and behaviors.

  1. Use customer personas to identify target segments: Develop detailed profiles outlining the characteristics and preferences of your ideal customers, making it easier to tailor your messaging.
  2. Leverage analytics tools for insights: Use tools that provide data on user behavior, allowing you to adjust your approach based on trends and preferences.
  3. Conduct surveys for direct feedback: Gather insights from current customers to understand their pain points and interests directly.

Designing the landing page structure

Once you understand your audience, the next step is to design the landing page structure effectively. A clear and logical layout helps guide potential leads through the information, increasing the chances of conversion.

  1. Prioritize crucial information at the top: Ensure headlines and key messages are prominent to grab attention immediately.
  2. Use visuals to complement text: Incorporate images and videos that enhance the message being conveyed, making sure they are relevant and high-quality.
  3. Include clear, actionable CTAs: Position calls-to-action strategically throughout the page and ensure they stand out for easy visibility.

Optimizing for conversions

Optimization is vital for improving conversion rates. Utilize A/B testing to determine the most effective elements on your landing page, from headlines to images.

  1. Implement A/B tests on headlines: Create variations of your main headlines to see which one drives more conversions.
  2. Analyze heatmap data for user behavior: Use heatmaps to visualize where users are clicking and scrolling to understand their engagement levels.
  3. Utilize persuasive copywriting techniques: Craft compelling and concise copy that highlights benefits over features, making your offer irresistible.

In conclusion, leveraging a long-form landing page template allows digital marketing strategists to have a structured and effective approach to their campaigns. It enhances user engagement while providing valuable data insights to fine-tune marketing efforts.

Ready to transform your digital marketing campaigns? Start using Instapage's powerful landing page templates today and elevate your strategy for maximum success.

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