Create your long-form landing page template for Community outreach coordinators

Landing pages, much like email and ad marketing campaigns, are more effective when they include copy thatʼs concise, on-brand, and relevant to your audience. Headlines should grab the attention of your visitors from the moment they reach the page.

How long should a landing page be? Thereʼs no right length for sales or landing pages. However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, itʼs only logical to have much longer landing pages.

Better SEO In fact, if obtaining organic landing-page traffic is your priority, then SEO is key. And if you know anything about SEO, youʼre already aware that it never works effectively unless you use plenty of content. Considering all the points above, itʼs clear that your landing pages should be more than 500 words.

Every landing shall have a minimum depth, measured parallel to the direction of travel, equal to the width of the stairway or 48 inches (1219 mm), whichever is less. Doors opening onto a landing shall not reduce the landing to less than one-half the required width.

Landing Page Size for Desktops Although the landing page frame spans a width of 1440 px, the design area for landing page content adheres to a standard width, typically ranging from 940 to 960 px, ensuring a visually balanced presentation.

High-converting landing pages use a combination of optimized and personalized elements, such as a benefit-driven headline, value proposition-focused copy, relevant media, social proof, and a conversion-worthy CTA offer to persuade visitors to opt-in. An ineffective landing page is a page that does the opposite.

Include social proof and testimonials to back up your claims. Focus the whole page on a single offer, with just one primary call to action (CTA). Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues). Test new ideas using A/B testing.

What is a long-form landing page? A long-form landing page is a regular landing page that leverages length to educate visitors about the product/service and persuade them to take action. Businesses that sell products or services that cost a lot, are complicated, or require a big commitment use these landing pages.

The general rule of thumb for content length and density ranges greatly, from a minimum of 200 to maximum of 1,000 words per page, depending on the topic complexity and objectives. The main goal of website content is getting your message across effectively and enticing your reader to take action, while being concise.