Create your long-form landing page template for Bakery assistants

The rule is simple. All products and services that are hard to comprehend will require a long landing page length. But businesses need to keep in mind that they dont turn their long landing pages into pillar pages and always keep the distinction in check.

Longer landing pages perform better for SEO over the long term. Because products have a story, a process, unique features and advantages, pricing and more to include, long landing pages generally perform better for products than short.

Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.

A sales page is a landing page that is created for the purpose of convincing someone to buy or convert. A long-form sales page is the same thing except this page relies on a heavy amount of written content. When used correctly, a long-form sales page can significantly impact conversions.

What size is a landing page? The recommended landing page size is 940 960 pixels, which works for the majority of different screen sizes. Moreover, any landing page content within the 720-pixel height should display properly on the screen upon page load.

Landing Page Elements Headline. Consider your headline to be an elevator pitch. Supporting headline. If the headline introduces the problem your business is solving, the supporting headline introduces the solution. Benefits and features. Images. Videos. Social proof. Form. Call-to-action button.

What is a long-form landing page? A long-form landing page is a regular landing page that leverages length to educate visitors about the product/service and persuade them to take action. Businesses that sell products or services that cost a lot, are complicated, or require a big commitment use these landing pages.

Unlike product pages, which highlight features in depth, a sales landing page is built specifically to convert. That means visitors see the exact information they need to make a purchasing decision, without the distractions typically found on a product page.

What to include in long-form landing pages A compelling headline. Focus on explaining how your product will help the customer. Sub-headline. Explain the punchy claim you make in the headline. Visuals (video and images). Social proof. Strong copywriting. Regular CTAs. FAQ section (if needed).

A long-form sales page still has the same purpose as a short-form sales pageto convince someone to buybut includes much more written content. The tricky thing about long-form sales pages is that they can very easily be used incorrectly, leaving an overwhelmed and frustrated audience who will disengage and click away.