Use the lilac template website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our lilac template website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing with Instapage's powerful landing page platform

Landing pages are critical for digital marketing success, and Instapage offers the most powerful platform to create and optimize them. With tools designed for marketers in various sectors like education, financial services, and tech, you can accelerate your campaigns and maximize ROI effortlessly.

Understanding the value of landing pages

Landing pages serve as standalone web pages created specifically for a marketing or advertising campaign. They focus on a single objective, making it easier to convert visitors into leads or customers. Instapage enhances this experience with over 100 high-converting templates, allowing you to design campaigns that resonate with your target audiences in the USA.

  1. Streamlined process: Create landing pages quickly with a flexible platform that requires no coding skills.
  2. High conversion rates: Optimize your pages using A/B testing and detailed heatmaps to understand user interactions.
  3. Personalized experiences: Tailor content to the specific needs of your audience segments for maximum engagement.

Step one: Crafting compelling landing pages

To start building effective landing pages, utilize Instapage's intuitive builder, which is equipped with pre-built lead generation elements. Here's how to create your first landing page:

  1. Choose a template: Select from over 100 conversion-focused layouts that align with your campaign goals.
  2. Customize your copy: Ensure the messaging corresponds with your ad campaigns to improve conversion rates.
  3. Add lead generation tools: Incorporate elements like forms and CTA buttons strategically throughout the page.

Step two: Optimizing for conversions

After you’ve created your landing page, it’s essential to optimize for performance. Use the built-in experimentation features available on Instapage to refine your approach:

  1. Conduct A/B testing: Experiment with different headlines or layouts to determine which performs best.
  2. Utilize heatmaps: See where users are clicking and adjust your design to improve navigation.
  3. Analyze metrics: Use the analytics dashboard to glean insights and adjust strategies based on data.

Step three: Personalizing for success

In a competitive landscape, personalization is key. Connect your landing pages with specific audience segments to ensure relevancy:

  1. Dynamic text replacement: Use this feature to customize content based on user interaction.
  2. Align ads with landing pages: Implement AdMaps to ensure users see cohesive messaging.
  3. Track audience-specific metrics: Monitor how different segments interact with your content.

By following these steps, you create a strong foundation for accelerating your marketing campaigns. Instapage's powerful features empower marketers across multiple verticals.

Ready to take your landing pages to the next level? Sign up for Instapage and transform your marketing campaigns into conversion machines today!

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