Use the lilac short story website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our lilac short story website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Master the art of conversion with Instapage for effective landing page creation

Creating an effective landing page can significantly elevate your digital marketing campaigns, maximising your ROI. Instapage's features for marketers in various sectors, including business services, education, and tech, are tailored to ensure you can quickly design and optimise pages that convert visitors into leads.

Understanding the value of landing pages

Landing pages serve as a crucial aspect of any marketing strategy. They are designed with a clear focus: to capture leads, enhance conversions, and elevate marketing ROI. Instapage allows marketers to create tailored landing pages without any need for coding expertise. You can start from one of our over 100 high-converting templates, ensuring a streamlined integration into your marketing strategy.

  1. High-converting templates: Utilize over 100 ready-to-use designs optimized for conversions.
  2. No coding required: Create landing pages quickly through intuitive drag-and-drop builders.
  3. Lead generation elements: Integrate pre-built forms and elements seamlessly into your pages to capture leads effectively.

Step 1: Choose the right template

Selecting the right template is foundational for an effective landing page. Instapage offers a diverse array of templates suited for different marketing objectives and audience preferences. Consider the following criteria:

  1. Target audience: Ensure that the template matches the demographics and psychographics of your intended audience.
  2. Industry relevance: Use templates that resonate with your vertical, whether it's tech, education, or financial services.
  3. Campaign goals: Select templates that align with your specific objectives, such as lead generation or awareness.

Step 2: Optimise for conversions

Once you’ve selected a template, the next step is to tailor it for optimal results. Instapage features built-in tools for A/B testing and detailed analytics, allowing you to understand visitor behaviours. Key features to focus on include:

  1. Heatmaps: Assess how visitors interact with your content, identifying areas for tweaks and improvements.
  2. A/B testing: Experiment with different layouts, headlines, and call-to-action buttons to determine what resonates best.
  3. Analytics dashboard: Track performance metrics to inform future optimisations.

Step 3: Create personalised experiences

Personalization enhances user experience and boosts conversions. With Instapage, you can employ dynamic text replacement to tailor content based on visitor data, directly tying your ad messages to the relevant landing pages. Consider the following tactics:

  1. Dynamic content: Adjust headlines and body text based on the source of traffic to maximise relevancy.
  2. AdMaps: Align specific ads with their respective landing pages to create a cohesive user journey.
  3. Audience metrics: Use our data tools to tailor your strategies based on specific audience insights.

In conclusion, the integration of effective landing page strategies through Instapage not only enhances lead generation but also overall marketing success, ensuring that campaigns meet their fullest potential.

Ready to elevate your marketing campaigns? Start using Instapage today and transform your landing page performance from the ground up!

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