Create light interactive story website from scratch using our lead-focused templates

Drive more leads with Instapage light interactive story website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize ROI with Instapage: Your All-in-One Landing Page and CRO Platform

Instapage is the leading platform for crafting high-converting landing pages that accelerate your marketing efforts. Marketers across diverse industries, including tech and education, rely on our robust tools to optimize their campaigns for maximum impact. Let’s delve into a step-by-step guide to harnessing the full potential of Instapage for your digital marketing strategy.

Understanding Instapage Features

Instapage provides a suite of features designed to enhance your landing page performance. From built-in analytics to easy-to-use collaboration tools, each feature plays a vital role in ensuring you can create, optimize, and scale your marketing efforts efficiently.

  1. Templates & Lead Gen Elements: Choose from over 100 high-converting templates and dynamic lead generation elements to capture your audience’s attention.
  2. Landing Pages: Quickly build stunning landing pages using our extensive library, designed to convert visitors into leads without coding skills.
  3. Optimization Tools: Utilize experimentation features like A/B testing and heatmaps to enhance your landing pages based on user behavior and analytics.

Setting Up Your First Landing Page

Creating an effective landing page with Instapage is straightforward. Follow these steps to get started:

  1. Select a Template: Browse our library and choose a template that aligns with your campaign objectives.
  2. Customize Your Content: Use the drag-and-drop editor to personalize your landing page elements, such as text, images, and forms.
  3. Set Your Goals: Define the specific actions you want visitors to take, whether it’s signing up or making a purchase.

Optimizing for Conversions

Optimizing your Instapage landing page helps ensure high conversion rates. Focus on these aspects:

  1. A/B Testing: Regularly test different versions of your landing page to see what resonates most with your audience.
  2. Use Heat Maps: Analyze user engagement on your pages to identify where adjustments are needed.
  3. Personalization: Tailor content dynamically based on audience segments to enhance relevance.

By applying these steps, you can create effective landing pages that not only attract visitors but convert them into loyal customers.

Ready to boost your conversion rates? With Instapage, you have the tools and flexibility needed to drive your marketing success.

Get started with Instapage today, and take your digital marketing campaigns to the next level!

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