Create your lead capture page template for Assistants

Master your online marketing with this builder for lead capture page template for Assistants. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to creating an efficient lead capture page template

Lead capture pages are essential for maximizing conversions and securing leads for your marketing campaigns. Instapage's robust landing page platform offers an array of highly customizable templates and powerful conversion rate optimization tools that cater to your unique business needs.

Understanding the importance of a lead capture page

A lead capture page is a targeted web page designed to collect contact information from visitors. The significance of an effective lead capture page cannot be overstated, as it serves as the gateway for nurturing potential customers. By leveraging Instapage’s collection of templates and design elements, you can create a tailored experience that engages prospects and encourages action.

  1. Clear Call to Action (CTA): Every successful lead capture page has a clear and compelling CTA that directs visitors on what to do next.
  2. Engaging Headlines: Use attention-grabbing headlines to capture interest immediately, ensuring visitors understand the value you offer.
  3. Social Proof: Incorporate testimonials or trust badges to bolster credibility and encourage more sign-ups.

Step 1: Choose the right template

The first step in creating a lead capture page is selecting the appropriate template from Instapage's vast library of over 100 conversion-focused layouts. This ensures you start with a strong foundation optimized for success.

Step 2: Customize your lead capture page

Now that you have your template, tailor it to your audience. Focus on integrating elements like lead generation forms, dynamic text replacement, and multimedia to enhance engagement.

  1. Customize forms: Make your lead capture forms simple yet effective. Utilize fields that are essential for your business while ensuring ease of use.
  2. Dynamic content: Implement dynamic text replacement to personalize the user experience based on the source of traffic.
  3. Visual appeal: Use relevant images or videos to create a visually engaging experience that resonates with your target audience.

Step 3: Optimize for conversions

Once your page is customized, it’s crucial to optimize it for conversions. Utilize Instapage's built-in experimentation features to conduct A/B tests, review heatmaps for user behavior, and consistently assess performance metrics.

  1. Implement A/B testing: Test different headlines, images, and CTA placements to discover what resonates best with your audience.
  2. Heatmap analysis: Leverage detailed heatmaps to analyze how visitors interact with your content and adjust accordingly.
  3. Performance tracking: Regularly check your analytics dashboard to measure metrics such as conversion rates and page performance.

Creating an effective lead capture page requires strategic planning and dynamic execution, with the right tools empowering your efforts.

Ready to boost your marketing strategy? Explore Instapage today to discover how our platform can revolutionize your lead capture efforts. Start creating pages that capture attention and convert leads today!

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