Bring your ideas to life with Instapage's lazy loading get started page template

Unleash your creativity with the lazy loading get started page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Getting started with Lazy loading get started page template

Instapage's lazy loading get started page template enhances your digital campaign by streamlining the user experience. With the rapid evolution of online marketing strategies, employing lazy loading can significantly impact your conversion rates by minimizing load times. This guide will step you through how to effectively utilize this template to maximize your ROI, regardless of your team's size or budget.

Understanding lazy loading in the context of landing pages

Lazy loading is a technique aimed at improving the speed and performance of webpages by loading only the essential content first. In contrast to conventional loading which requests all assets upfront, lazy loading delays the loading of resources, particularly images, until they're needed. This ensures your landing pages are not only fast but also create a more engaging user experience. By integrating this strategy within your Instapage landing pages, you can reduce bounce rates and enhance visitor interaction.

  1. Improved Site Speed: By loading elements on demand rather than all at once, your pages load faster, enhancing user satisfaction.
  2. Reduced Data Usage: Lazy loading can significantly decrease data consumption, especially beneficial for mobile users.
  3. Lower Bounce Rates: Faster loading pages lead to increased time on site and engagement, decreasing the likelihood of users leaving before the page fully loads.

Step 1: Implementing the Lazy loading get started page template

To initiate the process, log into your Instapage account and navigate to the templates section. The Lazy loading get started page template is designed for quick customization with minimal code required. Here’s a brief step-by-step guide on how to make the most of this template.

  1. Select Template: Choose the Lazy loading get started template from Instapage's extensive library designed with conversion in mind.
  2. Customize Content: Tailor the template to reflect your branding and messaging with Instapage's easy-to-use content editor.
  3. Preview and Test: Regularly preview your page in different browsers and devices, ensuring the lazy loading feature functions as intended.

Step 2: Optimize page elements for lazy loading

Post-template selection, focus on optimizing your page elements. This involves assessing all images and videos to ensure they are set to load only when users reach the specific section. Confirming proper settings can drastically elevate page performance.

  1. Image Optimization: Compress images without compromising quality, and utilize formats like WebP to enhance load times.
  2. Video Elements: Only load video elements when users interact, either through clicks or scrolling to a video section.
  3. Testing Performance: Use tools such as Google PageSpeed Insights to analyze load performance and make required adjustments.

Following these steps will help to enhance your landing page's efficiency and effectiveness.

By leveraging the lazy loading get started page template, you create a compelling entry point for visitors, balancing speedy load times with engaging content.

Ready to take your digital marketing campaigns to the next level? Sign up for Instapage today and start optimizing your landing pages for conversion.

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