Bring your ideas to life with Instapage's lazy loading company history page template

Unleash your creativity with the lazy loading company history page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating high-converting landing pages with Instapage: A step-by-step guide

Leveraging the power of Instapage, marketers in sectors like education, tech, and financial services can significantly improve their digital campaigns. This guide walks you through creating effective landing pages tailored to your audience, showcasing the ease of use and distinct advantages of using Instapage's powerful features.

Step 1: Selecting the right template

The first step in building a successful landing page with Instapage is choosing from their extensive library of over 100 ready-to-use templates. These high-converting designs are crafted to suit various industries, ensuring you present a professional image right from the start. Key considerations when selecting your template include the campaign goals and the target audience's preferences.

  1. Choose a template that aligns with your marketing objectives.
  2. Ensure the design is responsive and mobile-friendly.
  3. Select templates that allow for easy customization to reflect your brand identity.

Step 2: Customizing your landing page

Once you have selected your template, customization is crucial. Instapage’s intuitive builders allow you to modify every aspect of your landing page, including copy, images, and layout without any coding skills.

  1. Utilize dynamic text replacement for personalized user experiences.
  2. Incorporate lead generation elements like forms or buttons that are easy to navigate.
  3. Align your visuals and messaging to resonate with the audience you're targeting.

Step 3: Optimize for conversion

Optimization is key for ensuring that your landing page fulfills its purpose. With Instapage’s built-in experimentation features, you can conduct A/B tests to find the best-performing version of your page.

  1. Implement heatmaps to assess user engagement with your content.
  2. Analyze performance data to make informed adjustments.
  3. Conduct A/B testing on headlines, images, and CTA buttons to maximize conversions.

Incorporating these steps will not only enhance the quality of your landing page but also improve the overall performance of your marketing campaigns.

As you embark on your landing page creation journey with Instapage, remember that continuous testing and iteration are key to long-term success.

Ready to maximize your campaign's ROI? Start your free trial with Instapage today and see the difference in your digital marketing efforts.

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