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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one platform for landing pages and CRO optimization

Instapage equips digital marketers with the resources to accelerate and maximize the ROI of their marketing campaigns. With a wide array of features, Instapage focuses on enhancing conversion rates through its intuitive landing page templates and optimization tools. By utilizing Instapage, marketers in the USA can effectively strengthen their digital presence across various sectors including education, financial services, and government.

Getting started with Instapage landing pages

The first step in your journey with Instapage is to explore its plethora of landing page templates. Each template is designed with conversion in mind, allowing you to quickly launch campaigns.

  1. 100+ customizable high-converting templates: Designed to cater to diverse industries, these templates ensure that you can find a suitable match for your specific campaign needs.
  2. Pre-built lead generation elements: Save time with easy-to-use forms and buttons that can be directly integrated into your landing pages.
  3. Intuitive page builders: Use drag-and-drop functionality to craft the landing pages of your dreams without any coding experience.

Optimizing your landing pages for success

Instapage not only offers beautiful templates but also powerful optimization tools. It’s essential to A/B test your landing pages to see what resonates with your audience.

  1. Built-in experimentation features: Quickly determine which versions of your landing pages drive the highest conversions through A/B testing.
  2. Heatmaps: Gain insights into user behavior to analyze where visitors click and focus their attention.
  3. Analytics dashboard: Monitor key performance indicators and adjust your campaigns based on real-time data.

Personalizing content for your audience

Delivering personalized content can significantly enhance conversion rates. With Instapage, you can create tailored experiences that meet the exact needs of your audiences.

  1. Dynamic text replacement: Automatically customize pages based on the user's referral source to create a more relevant experience.
  2. AdMaps: Align your specific ads with respective landing pages, ensuring visitors see what they expect every time.
  3. Audience-level metrics tracking: Analyze performance data by audience segments to continuously refine your targeting strategies.

Using Instapage means you’re not just creating pages; you’re building a comprehensive marketing strategy that drives measurable results.

By integrating collaboration features, you can streamline workflow and gather team feedback quickly, making it easier than ever to launch effective campaigns.

Ready to elevate your marketing efforts? Sign up for Instapage today and start building high-converting landing pages that optimize your ROI.

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