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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create powerful landing pages with Instapage

In the competitive landscape of digital marketing, using tailored landing pages can significantly enhance your campaign's performance. Instapage provides comprehensive tools for marketers to optimize and scale their strategies. With an array of templates and customization options, transforming your landing pages for maximum ROI is efficient and effective.

Understanding Instapage's role in digital marketing

Instapage is not just a landing page creator; it's an all-in-one conversion rate optimization (CRO) platform designed to meet the needs of various industries, including business services, education, and tech. It offers 100+ high-converting templates that enable marketers to launch campaigns rapidly and efficiently.

  1. Templates & Lead Gen Elements: Quickly access a library of ready-to-use templates integrated with essential lead capture features to maximize conversions.
  2. Landing Pages: Create flexible, conversion-focused landing pages without the need for coding, allowing seamless builds tailored to specific campaigns.
  3. Optimization: Utilize built-in tools to analyze page performance, conduct A/B testing, and implement changes based on real user behavior insights.

How to build your first landing page using Instapage

Beginning with Instapage is straightforward. First, choose a template that resonates with your campaign goals. Then customize the content to align with your brand's message and audience preferences.

Key features for optimization and personalization

After crafting your landing page, it’s crucial to optimize it for the best results. Utilize Instapage’s detailed heatmaps to understand user engagement and employ A/B testing to refine your approach. Here are specific elements to incorporate:

  1. Dynamic text replacement: Customizes language within your landing pages based on the traffic source, enhancing user connection and relevance.
  2. AdMaps: Align specific ads with their corresponding landing pages for a cohesive user journey and improved conversion rates.
  3. Analytics dashboard: Monitor performance at an audience level to adapt strategies accordingly.

Collaborating for enhanced efficiency

Leveraging collaboration tools can significantly speed up your page production timeline. Facilitate real-time edits and feedback sessions with team members or stakeholders, streamlining the approval process.

  1. Instant feedback: Collect and implement feedback swiftly to avoid bottlenecks.
  2. Secure sharing options: Easily share drafts with outside partners for refined insights.
  3. Real-time edits: Make adjustments on-the-fly during collaborative sessions.

Overall, Instapage is perfectly positioned to help marketers optimize their campaigns efficiently. By employing its versatile features tailored to your audience, you can drive substantial growth for your digital marketing efforts.

Start transforming your marketing strategy today! Create your first landing page with Instapage and experience the true power of optimized content.

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