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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating high-converting landing pages with Instapage

For marketers seeking to maximize their digital marketing campaigns, Instapage stands out as a powerful landing page and conversion rate optimization (CRO) platform. By using Instapage, you can efficiently transform your marketing efforts, ensuring high ROI with minimal effort, no matter your budget or team size.

Why choose Instapage for landing page creation?

Instapage allows users to access over 100 conversion-focused templates, making the page creation process efficient and user-friendly. With ready-to-use lead generation elements and intuitive builders, you can launch high-impact landing pages quickly. This means you spend less time creating from scratch and can focus on what truly matters: conversion.

  1. Pre-built templates: Instapage offers a diverse range of high-converting designs suitable for various markets.
  2. Intuitive builders: Utilize drag-and-drop features that enable a seamless design experience without requiring coding skills.
  3. Lead generation elements: Integrate forms and CTA buttons easily to enhance lead capture capabilities.

Step 1: Optimize your landing pages with built-in experimentation tools

To elevate conversion rates, you'll need to ensure your landing pages are optimized continually. Instapage offers powerful built-in experimentation tools such as A/B testing and detailed heatmaps to refine user behaviors.

Step 2: Personalization for maximum engagement

Utilizing personalization features allows you to customize content for each visitor dynamically. This can be achieved through dynamic text replacement and AdMaps that align your ads with landing pages accordingly.

  1. Dynamic text replacement: Tailor headlines and CTAs to reflect keywords that brought visitors to your page.
  2. AdMaps: Connect specific advertising campaigns to dedicated landing pages for a cohesive experience.
  3. Audience metrics tracking: Gain insights into which audience segments are performing well to optimize future campaigns.

Step 3: Collaboration for faster page production

Maintaining a collaborative environment can speed up the landing page production and review processes. Instapage allows real-time edits, feedback posting, and secure sharing with stakeholders, streamlining the approval chain.

  1. Real-time editing: Collaborate efficiently with your team by making instant changes during discussions.
  2. Feedback loops: Encourage quick and constructive feedback to enhance page designs rapidly.
  3. Secure sharing: Protect your assets while ensuring necessary stakeholders can access and review designs easily.

In conclusion, whether you're tackling complex marketing campaigns or straightforward landing pages, Instapage provides the tools necessary to drive conversion and maximize your ROI effectively.

Are you ready to elevate your marketing efforts? Begin using Instapage today and harness the power of high-converting landing pages.

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