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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A complete guide to creating landing pages with Instapage

Instapage stands out as an all-in-one solution that empowers marketers to build and optimize landing pages that enhance the performance of their digital marketing campaigns. By harnessing the power of this platform, marketers can craft high-converting pages tailored to various sectors, including tech, education, and financial services, effectively maximizing their return on investment.

Understanding the importance of landing pages

Landing pages serve as crucial touchpoints between marketing campaigns and consumer engagement. They are designed with a singular focus — to convert visitors into leads or customers.

  1. Single call to action (CTA): Landing pages should contain a straightforward and compelling CTA that guides the visitor toward a specific action.
  2. Targeted messaging: Utilize audience segmentation to align your message with the needs and wants of each specific group.
  3. A/B testing capabilities: Leveraging Instapage allows you to easily conduct A/B tests to refine your content and layout for maximum effectiveness.

Step 1: Choose the right template

Beginning your journey with Instapage involves selecting the most suitable template from its extensive library. Whether you're in business services or the education sector, there’s a template tailored for your needs. Consider factors such as:

  1. Relevance to your audience: Choose a template aligned with your audience's expectations.
  2. Flexibility: Look for templates that allow easy customization without the need for technical skills.
  3. Visual appeal: Ensure the design is aesthetically pleasing to capture users' attention.

Step 2: Customize your landing page

Customization is where Instapage truly shines. Take advantage of its intuitive drag-and-drop builder to create a tailored experience.

  1. Incorporate dynamic text replacement: Deliver personalized content by aligning keywords from your ads to specific phrases on your landing page.
  2. Use engaging visuals: Images, videos, and testimonials can significantly enhance the user experience.
  3. Optimize for mobile: Ensure that your landing page is responsive and functions seamlessly across all devices.

Step 3: Analyze and optimize

After launching your landing page, it's vital to track its performance closely. Utilize Instapage’s built-in analytics and testing features to gain insights.

  1. Heatmaps: Understand user behavior on your page and identify click patterns.
  2. Conversion tracking: Assess the effectiveness of your CTA and other aspects of your landing page.
  3. Iterative improvements: Use A/B testing results to make data-driven adjustments and continue increasing conversions.

By following these steps, marketers in various industries can harness Instapage's capabilities and create high-performing landing pages tailored to their specific audiences.

Ready to take your marketing strategies to new heights? Sign up for Instapage today and start optimizing your landing pages for maximum impact.

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