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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize ROI with Instapage’s powerful landing page and cro platform

Instapage offers a comprehensive solution for marketers looking to enhance the performance of their digital marketing campaigns. With its powerful landing page capabilities and conversion rate optimization (CRO) tools, Instapage allows businesses to create effective marketing strategies without the need for extensive resources. Utilizing over 100 high-converting templates, users can quickly assemble pages that drive engagement and capture leads efficiently.

Understanding the benefits of using Instapage

Instapage integrates a variety of functionalities that are essential in optimizing landing pages. From templates to real-time collaboration, its features cater to both small teams and larger organizations. Key benefits include:

  1. Templates & Lead Gen Elements: Over 100 customizable templates and intuitive lead generation tools facilitate a rapid launch process, ensuring your campaigns start strong.
  2. Optimization Features: Built-in A/B testing and analytics tools help marketers refine their strategies by delivering insights into user behavior.
  3. Personalization: Tailor content to specific audience segments using dynamic text replacement and audience-specific tracking to maximize engagement.

Step 1: Create your landing page

The first step in leveraging Instapage is to create your landing page. The platform enables users to design pages with ease, thanks to its user-friendly interface and extensive layout options.

Step 2: Optimize with built-in tools

Once your landing page is complete, utilize the optimization features to enhance its performance. Consider the following actions:

  1. A/B Testing: Test multiple landing page versions to determine which performs best.
  2. Heatmaps: Analyze user interaction on your pages to make informed adjustments.
  3. Analytics Dashboard: Monitor KPIs in real-time to adapt your strategy swiftly.

Step 3: Implement personalization

Implementing personalization is crucial for improving conversion rates. Use these strategies to connect better with your audience:

  1. Dynamic Text Replacement: Reflect the user's search query or interest directly on the landing page.
  2. Ad Mapping: Align specific ads with unique landing pages to preserve context and enhance relevance.
  3. Audience Metrics: Tailor future marketing efforts based on collected data from past performance.

By taking advantage of Instapage’s comprehensive tools, marketers can unlock the full potential of their campaign strategies.

Ready to elevate your marketing with Instapage? Start a free trial today and experience the power of high-converting landing pages that drive results.

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