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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for creating high-converting landing pages

Instapage is the go-to platform for marketers looking to accelerate and optimize their digital campaigns, especially in competitive industries such as tech, education, and financial services. With its powerful landing page and conversion rate optimization (CRO) tools, Instapage can elevate your marketing efforts and drive maximum ROI without requiring extensive technical skills.

Why choose Instapage for your landing pages?

Instapage stands out in the crowded market of landing page platforms due to its user-friendly features and robust capabilities. It offers a diverse range of templates tailored for various sectors, making it easy to create tailored experiences for your audience. Furthermore, the built-in optimization features ensure that your ads resonate with your unique visitors, enhancing overall performance.

  1. 100+ high-converting templates: Instapage provides a wide selection of templates that cater to different industries and marketing goals. Each template is designed with conversion in mind, helping you capture leads effectively.
  2. Detailed heatmaps: Understand user behavior on your landing pages through detailed heatmaps that visualize where users click, which elements they ignore, and how far they scroll, enabling informed optimization.
  3. A/B testing capabilities: Instapage allows marketers to run A/B tests effortlessly. By testing various elements such as headlines, images, and call-to-action buttons, you can determine which combinations yield the highest conversions.

Step 1: Creating your first landing page

Creating your first landing page with Instapage is straightforward and doesn’t require coding. Follow these steps to get started:

  1. Choose a template: Start by selecting a template that suits your campaign objectives. You can choose from various industry-specific options or create a page from scratch.
  2. Customize the layout: Use the intuitive drag-and-drop builder to modify your landing page. Add or remove elements like form fields, images, and videos to curate a unique visitor experience.
  3. Set up lead generation forms: Integrate forms to capture leads directly from your landing page. Customize the fields according to the information you seek from potential customers.

Step 2: Optimizing your landing page for conversions

Optimization is crucial for maximizing the effectiveness of your landing pages. Here’s how to ensure your pages perform at their best:

  1. Utilize A/B testing: Experiment with different versions of your landing page to see which performs better. Tweak headlines, design elements, and CTAs based on test results.
  2. Monitor analytics: Leverage Instapage’s analytics tools to track user engagement and conversions. Analyze metrics regularly to inform your optimization strategy.
  3. Implement personalization: Use dynamic text replacement to change messaging based on audience segments. Tailoring experiences can lead to higher conversion rates.

Step 3: Collaborating with your team

Collaboration is essential for effective campaign execution. Instapage simplifies teamwork with its built-in collaboration features, making it easy to get feedback and make updates on the fly.

By leveraging collaboration, marketers can speed up the page review process with shared links and instant notifications. This ensures everyone is on the same page, ultimately improving the quality of your marketing materials.

Ready to take your landing pages to the next level? Start creating today with Instapage's comprehensive platform, designed to empower marketers like you!

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