Get a starting point with the Javascript optimized terms of service page template

Supercharge your terms of service page with Javascript for outstanding performance! Learn more today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for landing page optimization

Creating high-converting landing pages is critical for any marketer looking to enhance their ROI. Instapage stands out as an all-in-one landing page and conversion rate optimization (CRO) platform designed to address the diverse needs of digital marketers in various sectors such as business services, tech, and education. This guide provides a step-by-step approach to harnessing the full potential of Instapage, from selecting the right templates to optimizing for maximum engagement.

Step 1: Choosing the Right Templates

Instapage offers over 100 ready-to-use templates, each designed to facilitate user engagement and lead generation. Choosing the right template is crucial as it sets the foundation for your landing page's subsequent optimization.

  1. Select templates tailored for specific campaigns: Match templates with your campaign goals—whether it be lead generation, sales, or event registrations.
  2. Utilize pre-built lead generation elements: These help streamline the process of capturing visitor information without requiring extensive custom designs.
  3. Preview templates in real-time: Instapage’s interface allows you to see how your page will look across different devices, optimizing user experience.

Step 2: Utilizing Dynamic Personalization Tools

Personalization is key for improving relevance and engagement. Instapage enables marketers to deliver tailored experiences dynamically based on user data.

  1. Implement dynamic text replacement: Customize content based on visitor queries to enhance relevance.
  2. Align ads with respective landing pages: Use AdMaps to ensure your ads direct users to the most relevant landing pages.
  3. Track audience-specific metrics: Utilize data tools to measure performance by audience segment, allowing for informed adjustments.

Step 3: A/B Testing and Optimization

After setting up your landing page, continuous optimization is necessary for maximizing conversions. Instapage’s built-in A/B testing tools allow marketers to experiment and refine their pages effectively.

  1. Conduct A/B tests: Split your traffic between different versions of a landing page to determine which converts better.
  2. Analyze heatmaps: Use heatmaps to visualize user interactions and make adjustments based on real user behavior.
  3. Review analytics dashboard regularly: Keep track of key performance indicators such as conversion rate, engagement metrics, and bounce rate to guide future optimization.

With these strategies, marketers in sectors like education, financial services, and tech can leverage Instapage’s comprehensive capabilities to enhance their online marketing campaigns.

Start your journey towards creating high-performing landing pages with Instapage today!

Ready to take your digital marketing to the next level? Sign up with Instapage for a free trial and unlock powerful tools designed for marketers.

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