Get a starting point with the Javascript optimized returns page template
Supercharge your returns page with Javascript for outstanding performance! Learn more today.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
An effective guide to the Instapage landing page and CRO platform
Creating high-converting landing pages is crucial for maximizing your digital marketing campaigns' ROI. Instapage stands out as an all-in-one landing page and conversion rate optimization (CRO) platform, providing marketers with every tool they need to boost campaign performance regardless of their budget or team size.
Understanding the power of Instapage templates
Instapage offers over 100 ready-to-use, high-converting templates that simplify the page creation process. These templates are designed with lead generation elements in mind, making it easy for marketers to capture leads effectively. By utilizing these resources, businesses can enhance their marketing strategies without starting from scratch, significantly speeding up their campaign launches.
- Diverse design options: Choose from a wide variety of layouts that suit different marketing goals and aesthetics.
- Pre-built elements: Incorporate features like forms, buttons, and CTA sections designed for lead capture.
- Mobile-responsive: Templates ensure optimal display on all devices, enhancing user experience.
How to create a landing page step-by-step
Creating a landing page on Instapage is a straightforward, user-friendly process. Here’s how you can get started:
- Select a template: Browse the available templates in the library to find one that fits your needs.
- Customize your page: Use the drag-and-drop builder to modify text, images, and layout without needing coding expertise.
- Preview and publish: Check how your landing page appears on both desktop and mobile devices before going live.
Optimizing for higher conversions
Once your landing page is live, continuous optimization is key for performance improvement:
- Utilize A/B testing: Create multiple versions of your page to determine what resonates best with your audience.
- Analyze page behavior: Use heatmaps to see where users click most on your page and adjust content accordingly.
- Monitor analytics: Track performance metrics to identify improvement areas.
Leveraging the power of Instapage to create vibrant, engaging landing pages can lead to increased conversions and higher ROI.
Ready to enhance your digital marketing campaigns with Instapage? Sign up today to unlock the full potential of your marketing strategies.
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