Use the ivory web portal template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our ivory web portal template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating effective landing pages with Instapage

Instapage is an ideal choice for marketers looking to maximize the performance of their digital campaigns. With its comprehensive tools, businesses in various sectors such as financial services, education, and marketing can create high-converting landing pages that are tailored to their audience's needs.

Why choose Instapage for landing page creation?

Instapage stands out in the crowded market of landing page and conversion rate optimization (CRO) platforms. Its ease of use allows teams of all sizes to launch campaigns quickly. Moreover, these landing pages integrate personalization, testing, and collaboration features, ensuring every aspect of the page, from design to performance monitoring, is optimized.

  1. Access to over 100 high-converting templates: Simplifies the creation process, allowing you to customize and refine your messaging instantly.
  2. Built-in A/B testing capabilities: Empowers you to experiment with different variations of your landing pages and measure effectiveness in real-time.
  3. Detailed analytics dashboard: Gives insight into visitor behavior, helping you make data-driven decisions to improve conversion rates.

Step 1: Select and customize your landing page template

Begin by browsing through the wide array of templates offered by Instapage. Each template is designed to cater to specific industries, ensuring your landing page resonates with your target audience. Once you select a template, utilize the intuitive drag-and-drop builder to personalize elements like images, text, and call-to-action buttons.

Step 2: Optimize for conversions

After customizing your page, focus on optimization. Leverage the built-in experimentation tools provided by Instapage to analyze how potential customers interact with your page.

  1. Use heatmaps: Gain insights into how users are navigating your page and make adjustments accordingly.
  2. Conduct A/B tests: Test different headlines, images, and CTA placements to find the most effective combination.
  3. Analyze performance metrics: Regularly review data from the analytics dashboard to refine and improve your landing page’s effectiveness.

Step 3: Personalize the user experience

Understanding your audience is crucial. With Instapage, you can utilize personalization features such as dynamic content replacement to serve different audiences appropriately. Align specific ads with landing pages using AdMaps, and track audience performance metrics to ensure your messaging is on point.

  1. Dynamic text replacement: Customize messages based on user behavior or demographics to create a personal connection.
  2. AdMap: Directly link your advertisements to dedicated landing pages, making your conversion path seamless.
  3. Audience tracking: Monitor how different demographics perform on your landing pages to further enhance personalization efforts.

By following these steps, marketers can create effective landing pages that are tailored, optimized, and ready to boost conversions.

Start your journey toward higher conversion rates today. Discover how Instapage can transform your digital marketing campaigns with its powerful landing page and CRO platform.

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