Use the ivory competition website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our ivory competition website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to maximizing ROI with Instapage

Maximizing ROI from your digital marketing campaigns has never been more essential, and Instapage serves as the cornerstone of modern marketing strategies. This step-by-step guide is designed to walk marketing professionals through everything they need to know about leveraging Instapage for superior landing page and conversion rate optimization. From small businesses to large enterprises, everyone can benefit from the plethora of features owned by the platform.

Understanding the power of landing pages

Landing pages are crucial for capturing leads and converting visitors into customers. Instapage provides a multitude of high-converting templates and intuitive design tools that make it simple to create landing pages. By utilizing pre-built lead generation elements, marketers can launch effective campaigns with ease and agility.

  1. High-converting templates: Choose from over 100 templates specifically designed to boost conversions.
  2. Lead generation elements: Include forms, chat boxes, and call-to-action buttons that are optimized for lead capture.
  3. Intuitive builders: Drag-and-drop features that allow for easy customization without any coding skills.

Step 1: Building your landing page

Creating a compelling landing page involves several meticulous steps. Begin by selecting an appropriate template that resonates with your target audience.

  1. Choose your goals: Define the primary objective of your landing page. Is it lead generation, a product showcase, or event registration?
  2. Select a template: Pick a template that aligns well with your branding and marketing objectives.
  3. Customize: Use Instablocks to personalize the page further, ensuring a unique look that speaks to your audience.

Step 2: Optimizing for conversions

Once your landing page is built, the next stage is optimization. Use Instapage's built-in features to enhance your page's performance.

  1. A/B testing: Experiment with different layouts or content to determine which elements yield the highest conversions.
  2. Heatmaps: Utilize detailed heatmaps to visualize user interaction, helping you understand where visitors spend their time.
  3. Analytics: Monitor important performance metrics to continuously improve your landing page's effectiveness.

Step 3: Personalization techniques

Personalization can significantly boost engagement. By using dynamic text replacement and aligning ad copy with landing page content, you ensure that visitors receive tailored experiences.

  1. Dynamic content: Adjust text and visuals dynamically based on visitor data to enhance relevancy.
  2. AdMaps: Align ads with relevant landing pages for a smoother customer journey.
  3. Data tracking: Utilize tracking tools to measure customer behavior and adjust strategies accordingly.

By following these structured steps, marketers can create powerful landing pages with Instapage that not only attract but convert a wide array of potential customers.

Ready to take your digital marketing campaigns to the next level? Start using Instapage today and watch your conversion rates soar!

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