Use the ivory archive website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our ivory archive website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An essential guide to optimizing your campaigns with Instapage

Launching effective digital marketing campaigns necessitates powerful tools. Instapage stands out as a premier landing page and conversion rate optimization (CRO) platform that empowers marketers to take their campaigns to the next level. By utilizing its robust features, businesses can accelerate their strategy and maximize ROI, particularly in sectors such as tech, education, and financial services.

Understanding landing pages and their significance

Landing pages serve as crucial touchpoints in digital marketing strategies, designed to capture leads and convert them into customers. Instapage simplifies the process of creating landing pages with over 100 high-converting templates. This flexibility allows users to focus on nurturing leads rather than grappling with technical limitations.

  1. Variety of templates: Tailored for different industries to cater to specific audience needs.
  2. User-friendly interface: No coding skills required to design and launch landing pages.
  3. Compliant with best practices: Templates are designed with conversion optimization in mind.

Step 1: Crafting your landing page

Begin your optimization journey by selecting a template that resonates with your target audience. Customization is key, and using Instablocks—building blocks designed for quick edits—facilitates this process.

  1. Utilize ready-made templates: Choose a layout that fits your campaign goals.
  2. Integrate lead-generation elements: Use pre-built forms to capture leads efficiently.
  3. Customize content: Ensure your messaging reflects your brand and resonates with your audience.

Step 2: Optimizing for conversions

Next, it’s essential to optimize the page for conversions. Instapage offers built-in experimentation features, allowing you to A/B test different elements.

  1. Heatmaps: Analyze user behavior on your landing page.
  2. A/B testing: Experiment with different headlines, call-to-action buttons, and layouts to see what performs best.
  3. Analytics dashboard: Track real-time performance and adapt your strategy accordingly.

Step 3: Personalizing the user experience

To further enhance user engagement, personalization is key. Use dynamic text replacement and align ads to pages with AdMaps, ensuring that each audience segment sees tailored content.

  1. Dynamic content: Automatically change text or visuals based on the viewer's profile.
  2. AdMaps alignment: Match ad campaigns with relevant landing pages to increase relevance.
  3. Audience tracking: Use metrics to understand different audience segments and refine campaigns.

Ultimately, the combination of effective landing page design, optimization, and personalization will yield significant results for your digital marketing campaigns. Instapage equips marketers with these essential features to ensure success.

Ready to transform your marketing campaigns with Instapage? Start your journey today and witness the power of optimized landing pages!

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