Bring your ideas to life with Instapage's intuitive support page template

Unleash your creativity with the intuitive support page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to landing page optimization with Instapage

Landing page optimization is crucial to maximizing the ROI of your marketing campaigns. Instapage offers the most powerful landing page and CRO platform, tailored to meet the needs of marketers in various sectors including business services, tech/SaaS, and education. By leveraging Instapage, marketers can easily accelerate and scale their digital efforts, gaining insights into customer behaviors that drive increased conversions.

Understanding the importance of landing pages

Landing pages serve as the first point of contact between your brand and prospective customers. Optimizing these pages not only enhances user experience but significantly boosts conversion rates. A well-optimized landing page aligns with user expectations, making it vital for high-performance marketing strategies.

  1. Enhances user retention - An engaging landing page keeps visitors longer, reducing bounce rates.
  2. Increases conversions - Tailored messaging and design lead to more actions taken by users.
  3. Improves ad performance - Optimized landing pages boost ad relevance, resulting in lower costs per click.

Step 1: Utilize high-converting templates

Instapage provides access to over 100 ready-to-use templates designed for high conversion rates. These templates are customizable and can be adapted to fit any campaign theme.

Step 2: Optimize with built-in experimentation features

To ensure maximum effectiveness, conduct A/B testing with different page variants. This allows marketers to refine their strategies based on real-time data.

  1. Heatmap analysis for visitor interaction - Gain insights on where users click the most to tailor content placement.
  2. Performance metrics tracking - Use analytics dashboards to monitor page effectiveness and areas for improvement.
  3. Feedback integration - Collect user feedback to make data-driven decisions.

Step 3: Personalize user experiences

Personalization is key to resonating with diverse audience segments. Utilize dynamic text replacement and AdMaps to create unique experiences for different user personas.

  1. Dynamic content delivery - Adjust messaging based on user data to improve engagement.
  2. Segmented audience targeting - Create custom landing pages that cater specifically to different demographics.
  3. Tracking audience metrics - Monitor how different segments respond to tailor future campaigns.

Implementing these steps will enhance your landing page's performance, ultimately improving your campaign's success.

Start leveraging the full potential of your marketing campaigns today with Instapage. Explore our tools and templates designed to boost your strategies!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results