Flexible and intuitive pre-launch page templates

Use intuitive pre-launch page templates and stay true to your brand identity. Resonate with your audience today.

Use intuitive pre-launch page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An intuitive pre-launch page template to elevate your marketing efforts

The intuitive pre-launch page template is a game-changer for marketers seeking to streamline their campaign preparations. With Instapage, you can create stunning, high-converting pre-launch pages tailored to your audience, ensuring you capture leads before your official launch. This guide will cover essential steps to maximize the effectiveness of your pre-launch campaigns.

Understanding the importance of a pre-launch page

A pre-launch page serves multiple vital functions: it builds anticipation, collects leads, and sets the stage for your product reveal. By providing visitors with a simple, engaging experience, you can establish a connection before your official launch. This stage is crucial for any marketing strategy as it optimizes the initial interest into tangible leads.

  1. Build hype around your product: By creating excitement, you encourage visitors to engage with your brand even before the official launch.
  2. Gather essential user data: Capture valuable leads that you can nurture post-launch, turning initial interest into future customers.
  3. Create a seamless user experience: A well-designed pre-launch page enhances user experience, making it easy for visitors to understand your offer.

Step 1: Select a high-converting template

Choosing the right template is foundational to the success of your pre-launch page. Instapage offers a variety of conversion-focused templates that are designed to engage your specific target audience effortlessly.

  1. Choose templates aligned with your audience's preferences: Ensure your selected template resonates with the demographics you've defined.
  2. Utilize intuitive builders: This allows you to modify your chosen template according to specific campaign needs quickly.
  3. Leverage A/B testing: Experiment with different templates to see which generates the highest engagement before your launch.

Step 2: Personalize your content

Personalization is key to driving engagement. Use dynamic text replacement and tailored messages to cater specifically to your audience. This creates a unique user experience right from the first interaction.

  1. Use audience insights: Analyze your target market to create content that resonates best.
  2. Integrate dynamic elements: Make use of dynamic content options to adapt to user preferences and behaviors instantaneously.
  3. Test messaging effectiveness: Regularly update and test your content to maintain relevance and effectiveness.

Step 3: Optimize and track performance

Finally, leveraging optimization tools is crucial. Use Instapage's built-in analytics dashboard to monitor user engagement and iterate as necessary. Understanding user behavior with heatmaps and analytical tools ensures you can tweak your approach to maximize conversions.

With these strategies in place, your pre-launch page can become an indispensable tool for your marketing arsenal.

Take the first step towards elevating your marketing campaign by using an intuitive pre-launch page template. Sign up for Instapage today and unlock your campaign's full potential!

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