Utilize Instapage's interactive website template optimized for Microsoft Edge for maximum efficiency

Get high conversion rates with our Microsoft Edge-optimized interactive website template. Created for marketers to build great SEO-optimized landing pages with ease!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for landing page and CRO success

Navigating the world of marketing can often feel overwhelming, especially when trying to optimize campaigns and maximize ROI. Instapage provides a robust platform that streamlines landing page creation and conversion rate optimization (CRO)—ideal for marketers across business services, tech, education, and more sectors. This guide offers detailed steps to harness the power of Instapage effectively.

Understanding Instapage’s features

Instapage stands out as an all-in-one solution equipped with essential tools for any marketing team, regardless of size or budget. The platform offers over 100 high-converting templates making it easy for marketers to kickstart their campaigns without hassle. With comprehensive lead generation elements, users can launch compelling landing pages designed to drive results.

  1. Access to over 100 templates—Choose from conversion-optimized designs tailored to various industries, making it easier to launch campaigns.
  2. Dynamic content personalization—Leverage features like dynamic text replacement to deliver tailored messages to diverse audiences.
  3. Built-in optimization tools—Utilize A/B testing and heatmaps to refine user engagement and drive higher conversions.

Creating your first landing page

Now that you understand the features, let’s discuss how to use Instapage to create your first landing page. Follow these steps carefully to ensure a seamless experience.

  1. Select a template: Begin by choosing a template that resonates with your campaign goals. Instapage’s extensive library simplifies this process.
  2. Customize your content: Use the intuitive builder to alter text, images, and layout. Ensure your content speaks directly to your target audience.
  3. Set up tracking and analytics: Implement necessary tracking features to monitor page performance and gather valuable user insights.

Optimizing for conversion

After launching your landing page, it’s critical to monitor and optimize it continuously. Here are vital points to consider for ongoing optimization.

  1. Utilize heatmaps: This tool helps visualize user interactions on your page, allowing you to pinpoint areas needing improvement.
  2. Conduct regular A/B tests: Test different headlines, images, and CTA buttons to identify what resonates most with your audience.
  3. Review analytics: Assess the performance using the analytics dashboard to make data-driven decisions for future campaigns.

By following these steps, you’re on your way to leveraging Instapage effectively for your marketing efforts. Start small and gradually implement more advanced features as you become comfortable.

Ready to maximize your digital marketing efforts? Let Instapage transform your campaign outcomes today.

Explore how easy it is to create high-converting landing pages that cater to your audience's needs with Instapage—get started now!

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