Find your interactive story website template optimized for Smart home display and reach your audience wherever they are
Instapage interactive story website templates look great and convert on any device, including Smart home display. Start customizing it now!

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
Maximize your marketing success with Instapage’s powerful landing page platform
Crafting effective landing pages is crucial for any marketing campaign. Instapage offers marketers the most powerful landing page and conversion rate optimization (CRO) platform, enabling you to not only launch high-converting campaigns but also to optimize them continually. With its array of features tailored to various industries, from business services to education and government, you'll discover that every marketing dollar you invest yields higher returns.
Understanding the features of Instapage
Instapage comes equipped with robust tools designed for marketers to enhance their campaign effectiveness. The platform's primary features include an extensive library of over 100 high-converting templates, personalization tools, and collaboration capabilities. Each feature is designed to cater to the needs of diverse departments across business services, financial services, and more, ensuring that every user can find value.
- Templates and lead generation elements: Instapage's library of conversion-focused templates allows marketers to start with a solid foundation, capturing leads right from the get-go.
- Optimization tools: Built-in experimentation features enable detailed A/B testing, heatmaps to study visitor behavior, and a comprehensive analytics dashboard to maximize profits.
- Collaboration features: These tools streamline workflow, allowing teams to edit pages in real-time and provide instant feedback, crucial for any fast-paced marketing environment.
Step 1: Creating your landing page
To begin crafting your landing page in Instapage, follow these essential steps for a streamlined experience.
Step 2: Optimize for conversions
Once your landing page has been established, it's vital to refine it for maximum conversion rates. Apply the following methods:
- Utilize A/B testing: Experiment with different headlines and calls-to-action (CTAs) to see what resonates best with your audience.
- Implement heatmaps: Analyze user interactions on your page to identify areas that attract attention or require improvement.
- Monitor analytics: Keep track of your conversion rates and make necessary adjustments based on data-driven insights.
Step 3: Personalize user experiences
Enhancing user engagement through personalization can significantly boost conversions. Consider the following tactics:
- Dynamic text replacement: Tailor content to individual visitors by changing text based on the ads they clicked on.
- Audience segmentation: Utilize data tools to offer unique experiences to different audience segments based on behavior and preferences.
- AdMaps: Align ad campaigns with relevant landing pages to ensure continuity and increase conversions.
In summary, utilizing Instapage’s comprehensive tools can substantially elevate your marketing strategy and overall effectiveness.
Ready to transform your digital marketing efforts? Start leveraging Instapage today to create landing pages that convert!
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