Choose our interactive story website template compatible with Wordpress and turn visitor interactions into conversions

Streamline your content management with interactive story website templates designed for compatibility with Wordpress.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for optimized landing page creation

Instapage is a powerful tool designed for marketers looking to enhance their digital marketing efforts through effective landing page and conversion rate optimization (CRO). By utilizing its extensive features, marketers can rapidly accelerate their campaign performance, regardless of budget or team size. Let's explore how to leverage Instapage fully to maximize the ROI of your digital campaigns.

Getting Started with Instapage

The first step in utilizing Instapage involves creating an account and familiarizing yourself with the platform's user-friendly interface. The wide array of customizable templates and intuitive drag-and-drop builder allows you to develop professional-grade landing pages without the need for developer assistance. This feature is particularly beneficial for marketing departments across various verticals such as Business Services and Tech/SaaS.

  1. Explore templates: Choose from over 100 high-converting templates that simplify the initial design process.
  2. Utilize the drag-and-drop functionality: Quickly add elements, adjust layouts, and tailor content to suit your campaign needs.
  3. Leverage lead generation tools: Integrate pre-built lead forms that connect directly with your marketing stack.

Design High-Converting Landing Pages

Creating effective landing pages is essential for increasing conversion rates. Using Instapage's flexible design tools, customize each page to cater to specific audience segments. The platform empowers you to add personalization elements that resonate with your target demographic, enhancing engagement.

  1. Dynamic text replacement: Automatically adjust the messaging on your landing pages based on user characteristics or ad click-through.
  2. Segmented audiences: Tailor content to different audience profiles to increase relevancy and value.
  3. AdMaps: Align specific ads with corresponding landing pages to ensure a coherent user journey.

Optimize for Performance

Performance optimization is crucial in converting visitors into customers. With Instapage, taking advantage of built-in analytics and experimentation features allows marketers to identify what's working and where adjustments are needed.

  1. Conduct A/B testing: Evaluate the effectiveness of variations in your landing page design and CTAs to drive higher conversions.
  2. Analyze heatmaps: Gain insights into user behavior and adjust designs based on actual interactions.
  3. Review analytics dashboard: Track key performance metrics to make informed decisions and adapt strategies accordingly.

By following these comprehensive steps to utilize Instapage efficiently, marketers can expect enhanced outcomes from their campaigns, leading to maximized ROI.

Ready to elevate your digital marketing strategy? Discover how Instapage can transform your landing pages today.

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