Bring your ideas to life with Instapage's interactive presale page template

Unleash your creativity with the interactive presale page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective step-by-step guide to optimizing landing pages using Instapage

Using Instapage to create landing pages can significantly boost your digital marketing efforts. By leveraging its powerful features, you can craft pages that are not only visually appealing but also conversion-focused. This guide will help you navigate through the essential steps needed to maximize your campaign’s ROI.

Understanding the importance of landing pages

Landing pages serve as your potential customer's first point of interaction with your brand, which is crucial for capturing leads and driving sales. Instapage offers a variety of high-converting templates tailored for diverse verticals such as Business Services and Tech/SaaS. Understanding your audience is key to creating compelling landing pages.

  1. High-converting templates: Instapage provides over 100 professionally designed templates that cater to various industries and marketing goals.
  2. Customizable elements: With drag-and-drop features, you can easily customize your landing pages to align with your brand's aesthetics.
  3. Lead generation tools: Built-in forms and lead capture elements help in collecting visitor information efficiently.

Step 1: Choose a template that fits your campaign

Select a template that best suits your campaign needs from Instapage’s extensive library. Aim for templates that match your marketing objective, whether it’s a product launch or an educational webinar.

Step 2: Optimize your design for conversions

Once you’ve chosen a template, focus on optimizing the landing page’s layout and content by adhering to best design practices.

  1. Ensure clear visibility of the call to action (CTA) by placing it above the fold and using contrasting colors.
  2. Utilize testimonials or social proof to build credibility and trust with your audience.
  3. Incorporate visuals that support your messaging, such as images, videos, or infographics that highlight the benefits of your offerings.

Step 3: Implement A/B testing for continuous improvement

It's essential to monitor your landing page's performance and adapt based on analytics. Instapage’s built-in A/B testing tools allow you to experiment with different layouts, messaging, and CTAs effectively.

  1. Test different headlines and images to determine which variations drive more conversions.
  2. Analyze heatmap data to identify user engagement and adjust elements accordingly.
  3. Use performance metrics to refine your campaigns, ensuring that you cater to what your audience responds to best.

By following these steps with Instapage, you'll be well-equipped to create high-converting landing pages that enhance your marketing campaigns.

Ready to take your marketing to the next level? Start your journey with Instapage today and transform your landing pages into powerful conversion tools.

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