Bring your ideas to life with Instapage's informative join waitlist page template

Unleash your creativity with the informative join waitlist page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one landing page and CRO platform for optimizing your campaigns

Instapage empowers marketers by providing a comprehensive suite of tools specifically tailored to enhance landing page effectiveness and conversion rate optimization (CRO). This guide offers step-by-step instructions for leveraging Instapage's capabilities to maximize the ROI of your digital marketing campaigns, ensuring you achieve your marketing goals efficiently.

Understanding the power of Instapage for your marketing needs

With over 100 high-converting templates and lead generation elements at your fingertips, creating effective landing pages becomes intuitive and fast. This library allows marketers in various sectors—such as business services, tech, education, and financial services—to implement effective strategies without a steep learning curve.

  1. Access to 100+ customizable templates that cater to diverse industries helps ensure maximum conversion rates.
  2. Built-in lead generation elements simplify the process of capturing visitor information.
  3. An easy-to-use interface allows marketers to create and edit landing pages without needing coding or developer support.

Step 1: Creating your first landing page

The first step to maximizing your campaign's effectiveness is to create a compelling landing page. Start by choosing a template that resonates with your target audience. When selecting a design, consider your audience's preferences and the goals of your campaign.

Step 2: Customizing your landing page

Once you've selected a template, personalization is key to optimizing user engagement. Instapage allows you to utilize dynamic text replacement and AdMaps to align ads with specific landing pages.

  1. Utilize dynamic text replacement to create personalized experiences for users based on their search intent.
  2. Leverage the flexibility of AdMaps to direct different segments of traffic to tailored landing pages.
  3. Analyze user behavior on the page using heatmaps to refine your content based on real data.

Step 3: Launching and optimizing your landing page

After customization, it’s time to launch your landing page. Post-launch, employ A/B testing to identify what elements of your page perform well. This ensures you're not only attracting traffic but also increasing conversions effectively.

  1. Conduct A/B testing on headlines, call-to-action buttons, and images to determine the most impactful combination.
  2. Utilize an analytics dashboard to assess performance and gather insights on user interactions.
  3. Refine your approach continually based on performance metrics to drive higher ROI.

Consistency in optimizing your landing pages ensures sustained high performance in your campaigns.

Take the first step toward improving your marketing effectiveness with Instapage. Start using it to create landing pages that convert today!

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