Create informative e-commerce platform from scratch using our lead-focused templates

Drive more leads with Instapage informative e-commerce platform template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for maximizing landing page conversions

Instapage offers powerful tools tailored to take your landing pages and conversion rate optimization efforts to the next level. Its robust features simplify the process for marketers in business services, tech, and education sectors to create high-performing campaigns that drive results.

Understanding the benefits of using Instapage

Instapage’s platform empowers you to design, optimize, and personalize landing pages without needing any coding skills. With over 100 high-converting templates and easy-to-use builders, you can quickly create landing pages that not only capture leads but also effectively convert visitors into customers.

  1. Ready-to-use templates: Choose from a vast selection of customizable, high-converting templates that cater to various industries and marketing goals.
  2. Built-in optimization tools: Utilize features such as A/B testing and heatmaps to enhance page effectiveness and improve visitor interactions.
  3. Collaboration capabilities: Work seamlessly with your team to speed up production and share insights or revisions in real-time.

Steps to create a landing page on Instapage

Launching a successful landing page on Instapage is straightforward. Follow these steps:

  1. Choose a template: Pick from Instapage's template library tailored for diverse marketing objectives.
  2. Customize your content: Edit text, images, and lead gen elements to align with your branding and messaging.
  3. Optimize for performance: Use A/B testing to refine your design and maximize conversion rates over time.

Best practices for landing page optimization

Maximizing effectiveness requires strategic planning. Focus on the following best practices:

  1. Use clear and concise CTAs: Ensure your call-to-action is prominent and encourages visitors to act immediately.
  2. Implement personalized experiences: Utilize data tools within Instapage to deliver experiences tailored to your specific audience segments.
  3. Analyze data continuously: Monitor your landing page's performance through analytics and adjust strategies as necessary.

Through effective landing page strategies, improved user engagement, and data-centric optimizations, Instapage enables marketers to increase their ROI.

Start optimizing your landing pages today with Instapage and experience the power of high-conversion marketing.

Join thousands of marketers transforming their campaigns. Sign up for Instapage and take your landing page strategy to the next level!

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