Bring your ideas to life with Instapage's informative customer testimonials page template

This first step is essential: get written permission to share the testimonial. Given HIPAA regulations, you want to make sure that your client has given you authorization to publicly display information about them. A simple disclaimer will generally do the trick. We provided an example waiver form for you to use below.

How to promote reviews and customer testimonials on social media Keep the message short. Use visuals. Thank customers for their review. Repost customer reviews. Use a content calendar to optimise cross-promotion.

You must get permission from the customer before using the customers name or likeness in a review. Testimonials must be accurate. The customers testimonial must not make exaggerated claims about the product or service or it will be considered false advertising.

A great testimonial talks about how you solved a problem for the customer while highlighting the benefits of your customer service. The purpose of an effective testimonial is to leverage your existing customers as social proof to convince prospective customers to pick you.

While unsolicited praise is very gratifying for a business owner, you should almost always ask for consent to publish, because: the text of a testimonial may be protected by copyright (as a literary work); if you want to use a customer logo, this will also usually be protected by copyright; and.

Make sure your testimonials are written in a believable customer voice. Also provide the customers full name, their business website and logo if applicable, and photos of them using the product to add authenticity and credibility. Good reviews are an important part of online reputation management.

Heres a B2B customer testimonial template based on this real-world example: [Give a personal introduction] [Talk about the company] [Talk about a pain point] [Talk about how [business] addressed that pain point] [Highlight a tangible result] [End with an endorsement]

Heres what the Customer Experience Testimonial Template would look like: I had a wonderful experience at [business name]. The staff was friendly and helpful, and they made sure that I was taken care of. I would definitely recommend them to anyone looking for a great customer experience.

Keep it short and conversational Your testimonial should only be two or three paragraphs, at most. They should be written in your customers tone so that your testimonial doesnt seem overly formal or technical. Testimonials are accessible, easy to understand the content that connects with potential customers.

ing to the FTC, any use of unfair or deceptive acts that affect commerce is a crime, forbidding the use of testimonials. So, whether on social media, third-party websites, commerce websites, landing pages, or otherwise, testimonials are unquestionably illegal in the United States and beyond.