Use the indigo interactive story website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our indigo interactive story website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for your landing page and CRO needs

Instapage is recognized as one of the most powerful landing page and conversion rate optimization (CRO) platforms available, designed to empower marketers to maximize the effectiveness of their campaigns. This guide provides a step-by-step approach tailored for marketers in sectors such as business services, tech/SaaS, and financial services to fully utilize Instapage's capabilities.

Understanding the significance of landing pages

Landing pages are critical in capturing leads and driving conversions. Unlike traditional webpages, landing pages focus specifically on a single objective, making them essential for any digital marketing strategy. With Instapage's flexible page creation tools, marketers can craft pages that resonate with their target audience effectively.

  1. Targeted messaging: Capture audience attention through tailored content.
  2. Clear call-to-action: Direct visitors towards specific actions.
  3. Analytics tracking: Measure performance and optimize based on data.

Step 1: Choose a high-converting template

Selecting the right template sets the foundation for your landing page's success. Instapage offers over 100 templates optimized for conversion.

  1. Choose templates relevant to your industry to appeal to your target audience.
  2. Optimize the layout for mobile responsiveness, as a significant audience accesses content via mobile devices.
  3. Utilize A/B testing features to determine which template garners more conversions.

Step 2: Customize your landing page

After selecting a template, customization is key. Instapage provides intuitive editing tools.

  1. Incorporate dynamic text replacement to personalize messages based on ad campaigns.
  2. Align visuals and text with your brand identity for a cohesive look.
  3. Implement lead generation elements, such as forms and buttons, that are easy to navigate.

Step 3: Optimize and iterate

The work doesn’t stop once your page is live. Regular optimization is essential for maintaining and improving conversion rates.

  1. Monitor heatmaps to analyze visitor interactions.
  2. Perform regular A/B tests to refine your messaging and design.
  3. Use analytics to track engagement and make data-driven decisions.

By following these steps, marketers can effectively leverage Instapage to enhance their digital marketing campaigns and achieve higher return on investment.

Ready to supercharge your landing pages? Start your free trial with Instapage today and see the difference in your marketing conversions!

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