Get a starting point with the HTML5 optimized export products page template

Supercharge your export products page with HTML5 for outstanding performance! Learn more today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize Your Campaigns with Instapage: The Powerful Landing Page and CRO Platform

Instapage offers marketers the ultimate tools to amplify the ROI of their digital marketing campaigns. As a vibrant marketing professional in sectors such as tech/SaaS, education, or financial services, leveraging a dedicated landing page platform not only improves conversion rates but streamlines your collaborative efforts and optimizes user engagement.

Understanding the Importance of Landing Pages in Digital Marketing

Landing pages play a crucial role in digital marketing strategies. They serve as dedicated spaces tailored for specific audiences, ensuring a focused approach to lead generation.

  1. Targeted messaging: Tailor your content to align directly with the campaign's goals, enabling higher conversion rates.
  2. Visual appeal: Use engaging and professionally designed templates to captivate your audience's attention.
  3. User experience: Streamlined navigation reduces bounce rates and enhances lead capture by guiding visitors through the desired actions.

Step 1: Create High-Converting Landing Pages

Initiate your landing page creation by accessing Instapage’s extensive library of over 100 templates. This step is crucial for capturing leads effectively.

Step 2: Optimize Your Landing Pages for Higher Conversions

Optimization is key. Conduct A/B testing and utilize built-in heat maps to gain insights about user behavior.

  1. Utilize A/B testing: Experiment with different headlines, images, and calls-to-action to determine what resonates best with your audience.
  2. Leverage heat maps: Identify which areas users engage with the most to enhance layout and CTA placement.
  3. Analyze performance metrics: Use the analytics dashboard to adjust and improve areas that underperform.

Step 3: Personalize User Experiences

Deliver tailored experiences through dynamic content. This involves adjusting messaging based on user data and behavior.

  1. Dynamic text replacement: Adapt headlines and copy based on the visitor's source or behavior.
  2. Custom landing pages: Redirect specific ad clicks to uniquely designed pages that align precisely with ad messaging.
  3. Audience-level tracking: Use analytics tools to break down performance metrics by audience for better targeting.

By following these steps, marketers can build a systematic approach to boost their campaigns effectively.

Ready to elevate your digital marketing efforts? Start your free trial with Instapage today and experience scaling and optimizing like never before!

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