Get a starting point with the HTML5 optimized directory listing page template

Supercharge your directory listing page with HTML5 for outstanding performance! Learn more today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build directory listing template

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build business directory listing website template

How to design landing pages in 5 minutes

Frequently asked questions about online directory website templates

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Business directory website template: Your ultimate how-to guide

Instapage is a leading platform that empowers marketers to create high-converting landing pages and maximize the ROI of their digital marketing campaigns. By utilizing Instapage, you gain access to an all-in-one solution designed to enhance user engagement and capture leads with ease. This guide provides a step-by-step approach to leveraging Instapage's powerful features.

Understanding the significance of landing pages

Landing pages play a critical role in the success of digital marketing strategies by directing targeted traffic to specific offers. An effective landing page not only captures user attention but also drives conversions through strategically crafted content and visuals. Instapage helps marketers streamline this process by offering optimized layouts and customizable elements.

  1. High Conversion Rates: Instapage's templates are designed to encourage visitors to take action, resulting in higher conversion rates.
  2. Time Efficiency: With over 100 ready-to-use templates, you can quickly create and launch landing pages without starting from scratch.
  3. User-Friendly Interface: The intuitive builders allow users of all skill levels to easily create and edit landing pages.

Step 1: Creating your first landing page

To create your landing page, start by selecting a template that best fits your campaign goals. Instapage's extensive library provides a wide range of high-converting layouts tailored for different industries. Here’s how to get started:

  1. Choose a Template: Browse through the library and select one that resonates with your campaign's purpose.
  2. Customize Elements: Use the drag-and-drop builder to add text, images, and forms to your page.
  3. Publish: Once satisfied with your design, hit publish to make your landing page live.

Step 2: Optimizing for conversions

Once your landing page is live, it's essential to employ optimization techniques to ensure it performs well. Here are key optimization strategies:

  1. A/B Testing: Conduct A/B tests on different elements to determine what resonates most with your audience.
  2. Heatmaps: Utilize heatmaps to analyze user behavior on your page and identify areas of improvement.
  3. Analytics Dashboard: Review analytics data to measure performance and adjust your strategy accordingly.

Step 3: Personalizing your content

Personalization can dramatically enhance user experience and engagement. Implement the following strategies:

  1. Dynamic Text Replacement: Customize your headlines and text based on user demographics or behaviors.
  2. AdMaps: Align your ads with specific landing pages to create a cohesive experience for visitors.
  3. Audience Tracking: Utilize data tools to gain insights on audience behavior and tailor your content accordingly.

By following these steps, you can effectively create and optimize landing pages that drive results and elevate your digital marketing efforts.

Ready to transform your marketing campaigns? Start building high-converting landing pages with Instapage today and witness your ROI soar.

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