Get a starting point with the HTML5 optimized course selling page template

Supercharge your course selling page with HTML5 for outstanding performance! Learn more today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Accelerate Your Marketing with Instapage’s Powerful Landing Page Templates

Instapage's landing page platform is designed to give marketers an edge in their digital advertising efforts. With a suite of features tailored for conversion rate optimization, it streamlines the process of creating high-performing landing pages, ensuring that you can capture leads effectively and maximize returns on your advertising investments.

Understanding the Importance of Landing Pages

Landing pages serve as a crucial component in any marketing funnel. They are specifically built to convert visitors into leads or customers by presenting targeted messages that resonate with audience needs. Instapage’s extensive library of conversion-focused templates enables marketers to engage visitors promptly, increasing overall campaign effectiveness.

  1. High-converting templates: Access professionally designed templates that are proven to perform.
  2. A/B testing capabilities: Utilize built-in A/B testing to compare designs and content, ensuring the best outcomes.
  3. Real-time analytics: Monitor performance with analytics tools that provide insights into visitor behavior.

Step 1: Selecting the Right Template for Your Campaign

The first step in creating a successful landing page is choosing the right template. This choice should align with your campaign goal and target audience.

  1. Identify your objective: Determine whether your goal is lead generation, sales, or brand awareness.
  2. Choose templates designed for your vertical: Utilize templates specific to your industry for better resonance with your audience.
  3. Customize for personalization: Modify templates to include elements that speak directly to your audience's needs and preferences.

Step 2: Optimize Your Landing Page Content

Creating compelling content is essential for keeping visitors engaged and driving conversions.

  1. Clear call-to-action: Make your call-to-action visible and compelling; guide visitors on the next steps clearly.
  2. Benefit-focused messaging: Highlight what users gain from submitting their information or making a purchase.
  3. Visual elements: Integrate images or videos that support your message and increase trust.

Step 3: Analyze and Fine-tune for Maximum Effectiveness

After launching your landing page, constant monitoring and optimization are key to ensuring it performs well.

  1. Review analytics: Regularly check visitors' activity through heatmaps and performance metrics.
  2. Conduct A/B tests: Test variations of your landing page to find the most effective elements.
  3. Solicit feedback: Use surveys or user testing to gather insights on how to further improve your pages.

By following these steps, you’ll be well on your way to creating landing pages that not only attract traffic but also convert visitors effectively.

Ready to elevate your marketing campaigns? Start leveraging Instapage’s powerful landing page tools today and turn your visitors into loyal customers.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results