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Transform your customer experience with HTML page templates optimized for Google Pixel Slate. Make your landing page accessible on any device.

Transform your customer experience with HTML page templates optimized for Google Pixel Slate. Make your landing page accessible on any device.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for effective landing page creation and optimization

Creating effective landing pages is essential for maximizing ROI in your digital marketing campaigns. Instapage is designed to empower marketers like those in business services, education, and tech/SaaS by offering a powerful platform for landing page creation and conversion rate optimization. This guide will walk you through the steps of leveraging Instapage's features to boost your marketing efforts.

Step 1: Choose the right template for your audience

Instapage provides access to over 100 high-converting templates tailored for various industries, making it easy to start your landing page without any design experience. Consider your target audience—are they in financial services, government, or another sector? Choose a template that resonates with their specific needs and preferences.

  1. Choose templates based on industry: Select designs that match your vertical, ensuring relevance and appeal.
  2. Focus on lead generation elements: Utilize pre-built forms and calls-to-action that are proven to elevate user engagement.
  3. Modify to fit branding: Customize templates to reflect your brand identity, ensuring a cohesive user experience across platforms.

Step 2: Optimize landing pages for conversion

With Instapage's built-in experimentation features, you can continuously optimize your landing pages. High-converting pages require understanding user behavior. Use Instapage's heatmaps to see where users are interacting most and adapt accordingly.

  1. Conduct A/B testing: Compare different versions of your landing page to determine which elements perform best.
  2. Utilize analytics dashboard: Regularly check performance metrics to gauge success and areas of improvement.
  3. Implement feedback quickly: Use real-time edits and collaboration features to make timely adjustments based on data insights.

Step 3: Personalization for enhanced user experience

Personalizing content is crucial for engaging different segments of your audience. Instapage allows you to dynamically tailor messages based on user data, improving relevance and conversion rates.

  1. Dynamic text replacement: Automatically change text on your landing pages to match user queries or ad campaigns.
  2. Utilize AdMaps: Align specific ads to unique landing pages for a tailored experience that encourages conversions.
  3. Segment audience metrics: Track and analyze how different audience segments interact with personalized content.

By following these steps, your marketing campaigns can drive better results with Instapage's robust capabilities.

Get started today to unlock the full potential of your landing pages and maximize your ROI.

Visit Instapage to subscribe and begin creating your winning landing pages now!

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