High-converting HTML page template for hardscaping companies in Illinois

Transform your digital presence with a specialized HTML page template crafted for hardscaping companies in Illinois. Engage your audience and elevate your services with a professional and effective landing page platform.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to creating high-converting landing pages with Instapage

Creating effective landing pages is crucial for maximizing ROI in your digital marketing campaigns. Instapage provides an all-in-one platform designed to empower marketers across various industries, including business services, tech, and financial services. This guide offers step-by-step instructions to leverage Instapage's powerful features and achieve optimal results.

Understanding the significance of landing pages

Landing pages are strategically designed web pages created to drive conversions and capture leads. Their importance cannot be overstated as they serve as the first impression for your audience. A well-crafted landing page not only enhances user experience but also significantly boosts your marketing campaigns' efficacy.

  1. Increases conversion rates: Targeted content tailored to your audience leads to higher engagement and conversions.
  2. Improves ad effectiveness: Linking ads to relevant landing pages increases the overall performance of your marketing strategy.
  3. Gathers valuable insights: By analyzing landing page data, marketers can glean insights into user behavior and preferences.

Step 1: Choosing the right template

The first step in creating an effective landing page using Instapage is selecting the right template. With over 100 customizable templates available, marketers can find a design that aligns with their brand message.

  1. Consider your target audience: Choose a template that resonates with the demographics of your market.
  2. Focus on your goal: Whether you want to capture leads or promote a product, your template should reflect this objective.
  3. Test different designs: Leverage Instapage’s A/B testing feature to iterate templates and find what works best.

Step 2: Optimize for conversions

Once the template is chosen, the optimization process begins. Use built-in tools such as A/B testing and heatmaps to refine your landing page.

  1. Use compelling CTAs: Clear and persuasive calls-to-action guide visitors toward conversion.
  2. Highlight benefits: Instead of just listing features, focus on how your product or service solves problems for users.
  3. Implement social proof: Including testimonials or case studies can build trust and credibility.

Step 3: Personalization and collaboration

Personalization plays a key role in the effectiveness of your landing pages. With Instapage, you can deliver tailored content to distinct audience segments.

  1. Dynamic text replacement: Adjusts key phrases on the landing page to match search terms used by your visitors.
  2. Ad mapping: Align specific ads with relevant landing pages to enhance user experience.
  3. Collaboration tools: The ability to share drafts and provide feedback ensures all stakeholders are aligned.

By following these steps, marketers can harness the power of Instapage to create landing pages that engage audiences and drive conversions effectively.

Take your digital marketing campaigns to the next level with Instapage. Start your free trial today and experience the benefits of our comprehensive landing page and CRO tools.

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