Showcase your Craftspeople expertise with our HTML page template

Attract clients and showcase your skills with style using our landing page templates for Craftspeople. Let's convert those visitors into clients!

Attract clients and showcase your skills with style using our landing page templates for Craftspeople. Let's convert those visitors into clients!

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for optimized landing pages

Mastering landing page creation is crucial for maximizing the ROI of your digital marketing campaigns. Instapage stands out as the ultimate platform for marketers looking to create powerful, conversion-focused landing pages quickly and efficiently. With over 100 customizable templates designed specifically for various industries, Instapage makes it easy to launch landing pages that resonate with your target audience, whether they are in business services, education, or financial sectors.

Understanding the essentials of landing pages

Creating effective landing pages requires a solid understanding of your audience's needs and the conversion factors that drive results. Instapage offers a library of pre-built lead generation elements, allowing marketers to focus on optimizing content rather than starting from scratch. This flexibility greatly enhances campaign execution, whether you're in the marketing and advertising vertical or working within the tech or government sectors.

  1. Customizable templates: Choose from over 100 high-converting layouts tailored for various industries to ensure your pages are visually appealing and aligned with brand identity.
  2. Dynamic text replacement: Enhance personalization by automatically altering text based on user data to resonate with each visitor's unique needs.
  3. Real-time editing: Collaborate effortlessly with team members and stakeholders, ensuring everyone can contribute to page design and content in a timely manner.

The first step: Define your target audience

Understanding your target audience is the cornerstone of effective landing page design and strategy. Instapage provides valuable insights tools that help you tailor your messaging. Knowing whether you're targeting business professionals or educators can dictate your page design and content approach.

The second step: Optimize with A/B testing

Optimizing landing pages through A/B testing allows marketers to make data-driven decisions about design and content placements.

  1. Experimentation features: Use built-in experiments to test different headlines, images, or CTAs, providing clear visibility into what drives conversions.
  2. Heatmaps: Gain insights into user behavior by tracking where visitors click, scroll, and engage most, allowing you to refine design elements further.
  3. Analytics dashboard: Measure performance indicators to assess whether your optimizations are driving the expected results.

The third step: Enhance collaboration and feedback

Efficient page production and review processes are crucial for timely campaign launches. Instapage's collaboration features allow teams to share pages seamlessly online. Providing instant feedback not only accelerates production but also enhances the overall quality of your landing pages.

  1. Real-time commenting: Stakeholders can leave feedback directly on the page, streamlining the review process and keeping discussions contextually relevant.
  2. Version control: Keep track of changes made to pages over time, ensuring that everyone can navigate through versions for any required adjustments.
  3. Secure sharing: Easily share landing pages with external partners while maintaining control over access and permissions.

In conclusion, leveraging Instapage can transform the way marketers approach landing page design, from creation to optimization. The unique blend of collaboration tools, actionable insights, and exceptional templates empowers your marketing strategy.

Ready to elevate your marketing campaigns? Start using Instapage today and experience the benefits of optimized landing pages tailored for your audience.

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