Build a Internet Explorer-ready holding page with a customizable template

Choose the best holding page template for Internet Explorer

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to utilizing Instapage for optimized landing pages

Instapage stands out as the leading landing page and conversion rate optimization platform designed for marketers aiming to enhance their digital campaigns. With easy navigation and a range of customizable templates, users can create powerful landing pages effectively and without the need for extensive coding or design skills. This guide walks you through the essential steps to maximize your campaign’s ROI using Instapage.

Step 1: Choosing the right template

When starting with Instapage, selecting a high-converting template from over 100 options is pivotal. Ensure you choose a template that aligns with your campaign goals. Consider the following factors:

  1. Industry relevance: Choose templates that resonate with your target audience in Business Services, Marketing and Advertising, or other relevant sectors.
  2. Design flexibility: Opt for designs that can be easily personalized with your branding for a cohesive campaign appearance.
  3. Lead generation capabilities: Prioritize templates with built-in forms and compelling calls to action to drive conversions.

Step 2: Customizing your landing page

After choosing your template, it’s essential to customize it to meet your specific campaign needs. Use Instapage's intuitive editor to make necessary adjustments, such as:

  1. Dynamic text replacement: Tailor your messaging for various audience segments for increased relevance.
  2. Incorporating visuals: Add images or video to enhance engagement and convey your message more clearly.
  3. Utilizing Instablocks: Quickly insert pre-designed sections such as testimonials or feature lists to bolster credibility.

Step 3: Optimizing for conversions

Optimization is critical once your landing page is live. Leverage built-in experimentation features to enhance performance, including:

  1. A/B testing: Experiment with different headlines, images, or CTAs to determine what resonates best with your audience.
  2. Heatmaps: Analyze user behavior on your page to identify which elements capture attention or need improvement.
  3. Analytics dashboard: Regularly review performance metrics to identify trends and make data-driven adjustments.

In conclusion, using Instapage effectively requires a strategic approach from selecting the right template to optimizing for conversion. Implement these steps to maximize your ROI.

Ready to elevate your marketing strategy? Sign up for Instapage today and start crafting landing pages that convert!

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