Build a Epic-ready holding page with a customizable template
Choose the best holding page template for Epic

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
Maximize Your Digital Marketing with Instapage's Powerful Landing Page Templates
Instapage stands out as the leading landing page and conversion rate optimization (CRO) platform that enables marketers to efficiently elevate their campaigns. With over 100 customizable templates, Instapage is tailored for various industries including tech, education, and financial services. The following guide illustrates how to effectively leverage these templates to optimize your marketing strategies.
Understanding the Importance of Landing Pages
Landing pages serve as crucial touchpoints in your marketing funnel. A well-designed landing page is not only aesthetically pleasing but also strategically structured to convert visitors into leads. Therefore, grasping the significance of tailored landing pages can elevate your marketing effectiveness.
- Conversion rates: Higher conversion rates lead to increased ROI on marketing efforts.
- Targeted traffic: Cater to specific audience segments for better engagement.
- Enhanced user experience: A clear and concise layout improves user interactions and reduces bounce rates.
Step 1: Select the Right Template
Begin by selecting a high-converting template that aligns with your campaign goals. Instapage offers a variety of templates designed for different industries. Consider templates that resonate with the specific audience type you are targeting.
Step 2: Customize Your Landing Page
Once you have selected a template, the next step is customization. Using Instapage's intuitive builders, you can edit text, images, colors, and layouts with ease.
- Personalization: Utilize dynamic text replacement to speak directly to visitor interests.
- Branding: Incorporate your brand elements for consistency across marketing channels.
- Call-to-action (CTA): Ensure CTAs are prominent and actionable to drive conversions.
Step 3: Optimize and Test
After customization, employ Instapage's built-in experimentation features to optimize your landing page. Use A/B testing to determine which version of the page performs better, and analyze user behavior with heatmaps.
- A/B testing: Compare different elements to enhance conversion rates.
- Heatmaps: Understand visitor behavior on your page to make informed adjustments.
- Analytics dashboard: Monitor performance metrics to continually optimize.
By following these steps, you can create landing pages that effectively engage your audience and maximize your marketing ROI.
Start transforming your digital marketing efforts today by leveraging Instapage's powerful templates and CRO features. Explore our platform now!
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