Create high converting e-commerce platform from scratch using our lead-focused templates

Drive more leads with Instapage high converting e-commerce platform template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective landing page creation process with Instapage

Instapage offers a powerful framework for creating high-converting landing pages tailored for marketing campaigns. With its vast array of customizable templates and advanced performance optimization tools, marketers can seamlessly accelerate campaign results and maximize ROI. Whether you're in tech or education, leveraging Instapage's capabilities can significantly enhance your conversion rates.

Understanding the Instapage platform

Instapage provides a comprehensive solution for marketers looking to build effective landing pages. Key features include intuitive design tools, collaboration capabilities, and A/B testing functionalities that empower users to optimize their pages regarding audience engagement. By offering over 100 customizable templates and user-friendly design elements, users can focus on creativity without getting bogged down in technical complexities.

  1. Over 100 high-quality templates: Instapage features a diverse library of templates suited for various industries, allowing users to start quickly.
  2. Integration with marketing tools: Instapage seamlessly connects with major email marketing and CRM platforms to streamline lead capturing.
  3. Real-time collaboration: Multiple team members can edit and provide feedback on designs simultaneously, enhancing productivity.

Initial steps to create effective landing pages

Starting with Instapage is straightforward. Follow these steps to create your first landing page:

  1. Choose a template: Select from over 100 customizable landing page templates based on your campaign's needs.
  2. Customize your design: Utilize the drag-and-drop editor to modify the layout, colors, and content, ensuring it fits your branding.
  3. Set up tracking: Establish analytics and conversion tracking to monitor how your page performs after publishing.

Optimizing landing pages for conversions

To effectively improve conversion rates, consider the following measures:

  1. Conduct A/B tests: Experiment with different headlines, layouts, and CTAs to determine which combinations resonate best with your audience.
  2. Utilize heatmaps: Leverage heatmap technology to visualize user interaction and refine your design based on observed behavior patterns.
  3. Implement personalized content: Create dynamic landing pages that reflect the unique interests and behaviors of your target audience, leading to higher engagement.

By following these guidelines, marketers can leverage Instapage's strengths to maximize their digital campaigns' effectiveness.

In conclusion, Instapage offers a rich toolkit for building and optimizing landing pages, ensuring marketers have everything they need to enhance their campaigns and drive conversions.

Explore the capabilities of Instapage today to transform your marketing efforts. Start building landing pages that not only attract but also convert.

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