Create high converting competition website from scratch using our lead-focused templates
Drive more leads with Instapage high converting competition website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A powerful step-by-step guide to using Instapage for high-converting landing pages
Leveraging the capabilities of Instapage can significantly enhance your online marketing efforts, especially for businesses in sectors such as tech, education, and financial services. This guide provides a comprehensive approach to creating effective landing pages that not only attract traffic but convert visitors into leads and customers.
Understanding Instapage's unique advantages
Instapage stands out as the leading platform for marketers seeking to create optimized landing pages. With over 100 conversion-focused templates and tools designed for personalized experiences, Instapage caters to a multitude of business needs. It empowers teams to collaborate effectively, allowing for real-time feedback and adjustments, which is crucial for campaigns that demand agility and precision.
- Access to a vast library of high-converting templates tailored for various industries, which eliminates the hassle of starting from scratch.
- Built-in A/B testing tools enable marketers to experiment with different designs and messaging for improved conversion rates.
- Comprehensive analytics and heatmaps provide insights into user behavior, ensuring data-driven decisions that align with campaign goals.
Step 1: Choose the right template
Selecting the appropriate landing page template is foundational. Here’s how to navigate Instapage's extensive library:
- Identify your campaign objectives to filter templates effectively.
- Utilize the search functionality to find templates specific to your industry or marketing goals.
- Preview templates to see how they adapt for mobile devices, ensuring a seamless user experience.
Step 2: Customize your landing page
Personalization of your landing page is key to engaging your audience. Use these tips:
- Incorporate dynamic text replacement to customize headlines based on user queries.
- Align ads with specific landing pages using Instapage's AdMaps for greater relevance.
- Ensure that your call-to-action is clear, compelling, and strategically placed throughout the page.
Step 3: Optimize and test your page
Effective optimization involves continuous testing and adjustment. Follow these steps:
- Set up A/B tests to compare different versions of your landing page and gather data on performance.
- Utilize heatmaps to track where users are clicking and adjust elements accordingly.
- Regularly review analytics reports to identify areas for improvement based on user interactions.
By following these steps, marketers can maximize the ROI of their campaigns through effective landing page strategies.
Ready to transform your digital marketing efforts? Start using Instapage today and unlock the full potential of high-converting landing pages!
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