Create high converting comparison website from scratch using our lead-focused templates

Drive more leads with Instapage high converting comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Optimize your campaigns with high-converting landing page templates

High-converting landing page templates are essential for enhancing the efficacy of your digital marketing strategies. Instapage’s platform offers a comprehensive suite of tools specifically designed for marketers in business services, education, and financial services sectors, enabling you to accelerate your campaign success.

Understanding high-converting landing pages

Creating high-converting landing pages involves understanding your audience and crafting compelling content that resonates with their needs. Instapage provides robust analytics and A/B testing features that enable marketers to optimize their pages based on real-time data and insights, ensuring every element is tailored to maximize conversion rates.

  1. Targeted messaging: Tailor your content to address the specific pain points of your audience, making them feel understood and valued.
  2. Attention-grabbing visuals: Utilize high-quality images and design elements that draw attention and enhance the overall user experience.
  3. Clear call-to-action: Your CTA should be prominent and persuasive, guiding visitors toward the desired action effortlessly.

Step 1: Choose the right template for your needs

Selecting the ideal landing page template is the foundation of your campaign’s success. Instapage offers over 100 customizable templates that cater to various industries and objectives.

  1. Industry-specific designs: Choose templates tailored for sectors like tech/SaaS, financial services, and education to ensure relevancy.
  2. Responsive layouts: All templates are mobile-optimized, which is crucial for reaching audiences on various devices.
  3. Flexibility in customization: Easily adjust elements within templates to align with your brand identity and goal.

Step 2: Optimize for conversion

Once your template is chosen, focus on optimizing it for high conversion rates. Leverage Instapage's built-in tools for experimentation to enhance performance.

  1. Utilize A/B testing: Test different headlines, images, and layouts to find what resonates best with your audience.
  2. Monitor analytics: Use heatmaps to understand user behavior and adjust elements to improve engagement.
  3. Personalize content: Implement dynamic text replacement to address visitors with personalized messaging based on their source or previous interactions.

Step 3: Collaborate and refine

Collaboration is key to perfecting your landing pages. Instapage supports real-time feedback and workflows that streamline the production process among team members and stakeholders.

  1. Feedback loops: Enable team members to leave comments directly on the landing page for efficient revisions.
  2. Version control: Instapage automatically saves changes, allowing you to track adjustments and experiment without risking losing earlier versions.
  3. Sharing capabilities: Easily share links with stakeholders outside your team for timely input.

By following these steps, marketers can leverage the power of high-converting landing page templates to significantly increase ROI and drive measurable results in their campaigns.

Start crafting your perfect landing page today with Instapage’s vast array of tools and templates. Maximize your marketing efforts and see the difference a well-optimized landing page can make.

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