Create hand-drawn viral content website from scratch using our lead-focused templates
Drive more leads with Instapage hand-drawn viral content website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
Create effective landing pages with Instapage for conversion optimization
Crafting high-converting landing pages is a crucial aspect of digital marketing success. With Instapage, you gain access to powerful tools and resources to enhance your campaigns. This guide will walk you through the steps of building landing pages that not only attract visitors but also convert them into leads and customers.
Why choose Instapage for your landing pages?
Instapage stands out because of various features designed for marketers looking to optimize and accelerate their campaigns. The platform not only simplifies the creation of landing pages but also offers robust optimization tools to ensure your pages perform at their best.
- User-friendly interface: Instapage allows marketers with no coding knowledge to create stunning landing pages effortlessly.
- Conversion-focused templates: Access over 100 high-converting templates tailored to various industries and marketing goals.
- A/B testing capability: Instapage lets you test different versions of your landing pages to determine what resonates best with your audience.
Step 1: Finding the right template
The first step in creating your landing page is selecting the right template. Instapage offers a wide array of templates tailored to specific industries, which helps ensure that your landing page resonates with your targeted audience.
- Consider your objective: Choose a template based on your campaign goals, whether it’s lead generation, product promotion, or event registration.
- Industry relevance: Use templates designed for your sector to enhance trust and relatability among potential leads.
- Customization options: Ensure the template allows easy customization to reflect your brand’s aesthetics and messaging.
Step 2: Customizing your landing page
After selecting your template, it's time to customize it for your specific campaign needs. Keep in mind the following aspects:
- Brand consistency: Align the design and content of the page with your brand identity for a cohesive experience.
- Unique value proposition: Clearly articulate what sets your offering apart to engage and convert visitors.
- User behavior insights: Utilize heatmaps and analytics to understand how users interact with your page, allowing for targeted adjustments.
Step 3: Optimize and launch your landing page
The final step is optimizing your landing page for performance and launching it. Here's what you should consider:
- SEO best practices: Incorporate relevant keywords naturally throughout your content to improve search visibility.
- Personalization techniques: Use dynamic text replacement to tailor the experience based on user attributes or traffic sources.
- Analytics setup: Ensure tracking is in place to gather data post-launch. This will help in ongoing optimization and reporting.
In conclusion, using Instapage allows marketers in diverse sectors to build high-quality landing pages tailored to their audience, maximizing conversion opportunities.
Ready to boost your digital marketing efforts? Start using Instapage today and transform the way you engage with your customers.
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