Create hand-drawn government website from scratch using our lead-focused templates
Drive more leads with Instapage hand-drawn government website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
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Explore more featuresLearn how to build top-performing landing pages for any goal
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Maximize ROI with Instapage: Your Ultimate Guide to Landing Pages
Landing pages are essential for driving conversions and collecting leads effectively. Instapage offers marketers the tools they need to create powerful landing pages that can significantly enhance any digital marketing strategy.
Understanding Instapage's Powerful Features
Instapage provides more than just templates; it offers a comprehensive solution for landing page creation and conversion rate optimization (CRO). Marketers can access over 100 customizable templates designed for various industries, ensuring high-conversion rates tailored to specific audiences.
- Templates: Instapage features a diverse library of 100+ high-converting templates, allowing users to launch their landing pages without starting from scratch.
- Lead Generation Tools: Integrated forms and elements facilitate seamless lead capturing directly from landing pages, optimizing engagement and lead flow.
- Collaboration Features: Real-time editing and feedback options allow teams to work together efficiently, enhancing productivity and creativity.
Step 1: Choose the Right Template
Selecting an appropriate template is crucial. This step ensures your landing pages address specific audience needs effectively.
Step 2: Customize with Elements and Branding
Once you've chosen a template, focus on personalization. Customizing elements helps reflect your brand and speak directly to your target audience.
- Brand Colors: Incorporate your brand's color scheme to maintain consistency across all marketing materials.
- Images and Videos: Use visually appealing media that resonates with your audience, creating a more engaging experience.
- Dynamic Text Replacement: Tailor content dynamically based on the visitor's context, providing personalized experiences that increase conversion rates.
Step 3: Optimize and Test Your Page
After setting up your landing page, utilize testing features to enhance performance continuously.
- A/B Testing: Experiment with multiple variations to determine which designs and content yield better results.
- Heatmaps: Analyze user interactions to better understand heat zones and optimize placements accordingly.
- Analytics Dashboard: Monitor performance metrics in real-time to make data-driven decisions swiftly.
By following these steps, marketers can create effective landing pages that drive conversions and maximize ROI.
Start enhancing your digital marketing campaigns with Instapage today. Sign up for a free trial to explore how you can create high-converting landing pages with ease.
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