Create hand-drawn brochure website from scratch using our lead-focused templates
Drive more leads with Instapage hand-drawn brochure website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A complete guide to optimizing landing pages with Instapage
Instapage is the ultimate solution for marketers looking to optimize their landing pages effectively. This guide offers step-by-step instructions on leveraging the powerful features of Instapage to enhance the performance and ROI of your marketing campaigns.
Understanding the importance of landing pages
Landing pages are crucial in converting clicks into leads and sales. With a dedicated landing page strategy, marketers can target specific audiences more effectively. Using Instapage's templates, you can create high-converting pages tailored to your campaign goals, ensuring that your marketing efforts yield maximum results.
- Targeted messaging: Craft messaging that resonates with your audience's needs.
- User experience: Design intuitive layouts that guide users towards conversion.
- Analytics and optimization: Monitor performance and make data-driven adjustments.
Step 1: Choosing the right template
Instapage offers over 100 high-converting templates. Start by selecting a template that aligns with your campaign objectives. Consider your target audience’s preferences to ensure that the design and messaging resonate.
- Select industry-specific templates for relevancy.
- Customize templates to align with your brand’s identity.
- Utilize pre-built lead generation elements to boost conversions.
Step 2: Personalizing your landing pages
Personalization is key in today’s digital marketing landscape. Instapage enables you to deliver tailored content to different audience segments. Use dynamic text replacement to adjust headlines and CTAs based on user data.
- Segment audiences based on demographics and behavior.
- Align ad campaigns with corresponding landing pages using AdMaps.
- Track audience-specific metrics to improve future campaigns.
Step 3: Optimizing for conversions
Once your pages are up, it’s time to optimize them for higher conversion rates. Use A/B testing to compare different versions of your landing page. Leverage heatmaps to analyze user behavior and make informed adjustments.
- Conduct A/B tests on headlines, CTAs, and layouts.
- Utilize heatmaps to identify engagement hotspots.
- Review analytics to adjust strategies based on performance.
In conclusion, employing these strategies within Instapage can significantly enhance your landing page effectiveness and boost your ROI. By focusing on selected templates, personalization, and ongoing optimization, marketers can maximize their digital campaign outcomes.
Ready to transform your landing pages and see measurable results? Start using Instapage today and unlock your marketing potential.
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