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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating a high-converting landing page with Instapage

Instapage empowers marketers to streamline their digital campaigns by providing a robust landing page and CRO platform. With the ability to quickly produce tailor-made pages, your marketing efforts can accelerate and scale effectively. This guide will help you understand how to leverage Instapage's capabilities to enhance your marketing strategy and improve ROI.

Understanding Instapage's capabilities

Instapage is not just another landing page builder; it's designed with a wide array of features that meet the needs of marketers across various sectors including business services and tech. Here’s what you can expect:

  1. 100+ ready-made templates: Choose from over 100 high-converting templates to kickstart your campaign without the hassle of design.
  2. A/B Testing: Use built-in experimentation tools to test variants of your pages and maximize conversions.
  3. Real-time collaboration: Facilitate team collaboration and streamline feedback processes.
  4. Dynamic personalization: Tailor content to specific audience segments to increase engagement.

Step 1: Select a template

Choosing the right template sets the foundation for a successful landing page. You can start by browsing through Instapage's extensive library of conversion-focused layouts. Here's how to start:

  1. Identify your campaign goal: Determine whether your objective is lead generation, product sales, or event sign-ups.
  2. Review template features: Look for templates that include lead generation forms, social proof sections, and CTA buttons to drive actions.
  3. Preview and customize: Use the intuitive drag-and-drop editor to tweak the template to better align with your brand.

Step 2: Optimize your landing page

Once you've chosen a template, the next step is optimization. Instapage provides features that help enhance user experience and improve conversions.

  1. Utilize heatmaps: Analyze on-page behavior to see where visitors are clicking and adjusting content accordingly.
  2. Implement A/B testing: Test different versions of your landing pages to determine which configuration yields the best results.
  3. Monitor analytics: Use the analytics dashboard to track user behavior and conversion rates.

Step 3: Launch and assess

With your landing page optimized, it's time to launch and evaluate performance. Continuous assessment is crucial for sustained success.

  1. Track engagement metrics: Analyze bounce rates and session durations to assess user engagement.
  2. Gather feedback: Use surveys or direct feedback tools to collect user opinions on the landing page experience.
  3. Adjust based on data: Be ready to make changes continuously based on performance insights.

By following these steps, marketers can create powerful landing pages that drive conversions and optimize marketing efforts.

Ready to enhance your digital campaigns? Start using Instapage today to transform your landing pages and elevate your marketing strategy!

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