Create grid-based inspirational website from scratch using our lead-focused templates

Drive more leads with Instapage grid-based inspirational website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Unlocking the Power of Instapage for Effective Landing Page Optimization

Creating high-converting landing pages is essential for maximizing your campaign ROI. Instapage's landing page and conversion rate optimization (CRO) capabilities provide marketers with the tools needed to accelerate their results without the need for extensive coding skills. Marketers across various sectors like tech, education, and financial services can leverage these resources to streamline their online presence and boost customer engagement.

Why Choose Instapage for Your Landing Pages?

Instapage stands out as a robust solution for building landing pages due to several key features. By utilizing pre-built templates and lead generation elements, marketers can quickly develop and implement customized strategies. Here are some reasons why it's a go-to choice:

  1. Easy-to-use interface: No technical skills required allows anyone to create landing pages efficiently.
  2. High conversion rates: Purpose-built designs optimize user experience and encourage actions.
  3. A/B testing capabilities: Test different designs and content to see what resonates best with your audience.

Step 1: Choose the Right Template

Start by browsing through the extensive library of over 100 templates. Whether your focus is lead generation or product launches, selecting a template aligned with your goal is crucial. Keep in mind the following:

  1. Select templates tailored for specific campaigns: Choose layouts that enhance user interaction for your target vertical.
  2. Consider mobile-friendly options: Ensure your landing pages look great on all devices.
  3. Utilize templates with integrated lead forms: Capture audience information efficiently.

Step 2: Personalize Your Campaign

Personalization is key to effective marketing. Instapage allows you to customize your landing page content based on visitor data. Important aspects to focus on include:

  1. Dynamic text replacement: Ensure your landing page speaks directly to the user's search intent with tailored messages.
  2. AdMaps for seamless alignment: Direct ad traffic to tailored landing pages that meet user expectations.
  3. Audience-specific metrics tracking: Use insights to refine your campaign further.

Step 3: Optimize for Conversions

Your landing page should undergo regular optimization to achieve the best results. Use these optimization strategies to enhance performance:

  1. Conduct A/B tests regularly: Experiment with different headlines or call-to-action buttons.
  2. Analyze heatmaps: Understand user engagement and identify areas needing improvement.
  3. Iterate based on data: Use your analytics dashboard to inform your design and content decisions.

Maximizing your landing page performance means continuously adapting based on what works best for your audience. Instapage provides the framework to facilitate this process.

Ready to elevate your digital marketing campaigns? Start using Instapage today and witness the transformation in your landing page success.

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