Easy-to-use gray pre-launch page templates

Maximize your marketing strategy with gray pre-launch page templates. Start today and achieve immediate results.

Maximize your marketing strategy with gray pre-launch page templates. Start today and achieve immediate results.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Unleashing the power of the Gray pre-launch page template

Understanding the significance of a strong online presence begins with an effective gray pre-launch page template. For marketers steeped in business services, education, or tech, having a pre-launch page that captures interest before the official launch is essential for maximizing campaign outcomes. Instapage's templates serve as a powerful solution, providing the necessary tools to convert visitors even before a product hits the market.

Why choose the Gray pre-launch page template?

The benefits of securing a well-crafted pre-launch page cannot be overstated. A focused gray pre-launch page template enhances brand visibility and fosters anticipation among potential customers. It allows marketers to:

  1. Capture leads for future engagement: By implementing lead generation forms, marketers can gather contact information from interested parties.
  2. Create buzz before launch: Engage with audiences through social media sharing options integrated within the template.
  3. Test market interest: Evaluate potential demand through analytics provided by Instapage, ensuring adjustments can be made prior to launch.

Step 1: Customizing your gray pre-launch page template

To start with the gray pre-launch page template, customization is key. Adjust branding elements such as colors and logos to align with your corporate identity. Incorporate captivating visuals and copy that reflect the value proposition of your offering. Integration of dynamic elements, such as countdown timers or opt-in forms, fosters urgency and encourages prompt audience action.

Step 2: Optimizing content for engagement

Ensure that the content resonates with your target audience by tailoring messaging that speaks directly to their needs. Effective strategies include:

  1. Highlighting the unique selling points of your offering to entice interest.
  2. Utilizing engaging copy and relatable scenarios to better connect with potential customers.
  3. Incorporating testimonial snippets or preliminary reviews, providing social proof before launching.

Step 3: A/B testing for maximized performance

Utilize A/B testing features available in Instapage by developing multiple versions of the gray pre-launch page. Track performance metrics through detailed analytics to identify which elements are driving conversions and which require adjustments. Consider experimenting with different headlines, CTA buttons, and imagery to refine your approach.

By implementing these steps, marketers can ensure their gray pre-launch page template not only garners interest but also effectively converts visitors into leads.

Ready to maximize your pre-launch strategy? Get started with Instapage today and watch your campaign results skyrocket.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results