Stay in line with your brand identity using gray HTML page templates

Manage and personalize gray HTML page according to your needs. Envision, design, and innovate today.

Manage and personalize gray HTML page according to your needs. Envision, design, and innovate today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to optimizing your marketing campaigns with Instapage

Optimizing your marketing campaigns is crucial for maximizing ROI, and Instapage is the leading platform for creating high-converting landing pages. With its powerful features tailored for diverse industries, you can seamlessly accelerate your marketing efforts, regardless of your team size or budget.

Understanding Instapage's landing page capabilities

Instapage offers an all-in-one solution that caters to your campaign needs. It equips marketers in sectors such as tech, education, and financial services with easy-to-use tools. Create dynamic landing pages that engage visitors, thanks to 100+ templates and lead generation elements geared towards enhancing conversions.

  1. Templates & Lead Gen Elements: Ready-to-use, high-converting templates help you drive results without starting from scratch.
  2. Landing Page Flexibility: The platform allows marketers to build quick landing pages with no coding required, streamlining the design process.
  3. Optimization Features: Built-in experimentation tools offer valuable insights into user interactions, promoting higher conversions.

Personalization and targeting your audience

Personalization significantly influences conversion rates. Instapage enables you to create tailored content that speaks directly to the unique needs of your audience. The platform's dynamic text replacement and AdMaps ensure that your marketing messages resonate with different audience segments.

Collaborating effectively for better campaign outcomes

Collaboration is key in marketing strategies. Instapage’s collaborative features make page production faster and more efficient. Teams can provide instant feedback and make real-time edits, which enhances the overall quality of the final product.

  1. Real-time feedback: Instapage allows stakeholders to give instant feedback, speeding up the revision process.
  2. Secure Sharing: Share your landing pages with outside stakeholders securely to ensure approval and buy-in.
  3. Optimized Collaboration: Teams can work together seamlessly on projects, ensuring everyone is aligned.

Analyzing results for continuous improvement

To boost your campaign's efficiency, analyzing landing page performance is essential. Instapage’s analytics dashboard provides detailed insights that help you refine strategies based on real user behavior.

  1. Heatmaps: Use heatmaps to track on-page behavior and understand which elements capture user attention.
  2. A/B Testing: Conduct A/B tests to compare different versions of your landing page and find out what works best.
  3. Performance Metrics: Assess performance across audience segments to optimize future campaigns.

Optimizing your marketing campaigns with Instapage empowers you to achieve unparalleled efficiency and increases your ROI through data-driven decisions.

Ready to transform your marketing strategies? Explore Instapage today and discover how easy it is to create high-performing landing pages that drive conversion!

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