Choose our government website template compatible with Ghost and turn visitor interactions into conversions

Streamline your content management with government website templates designed for compatibility with Ghost.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximizing your ROI with Instapage's powerful landing page and CRO platform

In today's competitive digital landscape, generating high-quality leads is essential for the success of any marketing campaign. Instapage offers the most powerful landing page and CRO platform that enhances your digital marketing efforts by accelerating, optimizing, and scaling your campaigns to maximize ROI. This guide will walk you through the essential steps for effectively leveraging Instapage for your landing pages.

Understanding the benefits of using Instapage

Instapage provides a comprehensive suite of features that accommodates every marketing need, regardless of your budget or team size. From high-conversion templates to powerful analytics, Instapage empowers marketers to create tailored experiences that resonate with their audiences. Key advantages include:

  1. High-converting templates: Access over 100 professionally designed templates that cater to various industries and goals, ensuring you have a strong foundation to capture leads.
  2. Built-in optimization tools: Utilize A/B testing, heatmaps, and analytics dashboards to continually refine and enhance your landing page performance.
  3. Personalization options: Deliver customized experiences with dynamic text replacement and audience-specific content that drives engagement and conversions.

Step-by-step guide to creating a landing page using Instapage

Creating a landing page with Instapage is a straightforward process that can be broken down into several key steps:

  1. Selecting a template: Choose a template from the extensive library that aligns with your campaign objectives and industry standards to save time during production.
  2. Customizing your landing page: Use the drag-and-drop builder to modify elements, add lead generation forms, and incorporate branding elements without any coding expertise.
  3. Implementing optimization techniques: After launching your landing page, utilize built-in experimentation tools to test various elements to enhance performance based on real user interactions.

Leveraging collaboration features for enhanced productivity

To expedite the production and review process, Instapage provides robust collaboration tools. These include instant feedback mechanisms and real-time editing capabilities that keep stakeholders aligned and informed:

  1. Immediate feedback: Team members can leave comments and suggestions directly on the landing page to streamline communication.
  2. Version control: Track changes made to landing pages and revert to previous versions if necessary, ensuring consistency in messaging.
  3. Secure sharing: Easily share landing pages with external partners or clients while maintaining control over editing permissions.

By following these steps, marketers can effectively utilize Instapage to create optimized landing pages that enhance their digital marketing efforts and drive higher conversion rates.

In conclusion, leveraging Instapage for your landing pages not only simplifies the creation process but also enhances overall effectiveness and efficiency. Make the most out of your digital marketing campaigns by utilizing the features and tools that Instapage provides.

Ready to maximize your ROI? Explore Instapage today and discover how its tools can revolutionize your marketing strategy and drive lasting results.

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